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Welcome to Recode Media of Peter Kafka.

That is me.

Today we are talking about the robots, the robots that may or may not replace me one day. As all of you know, the tech world is consumed with interest in artificial intelligence, specifically generative AI. It's stuff that powers software like chat GPT, which all of you have used at this point. And in many parts of the media world, there's also a lot of interest in AI and what this stuff will or won't do to the media business and to the stuff the media business makes, i.e. content. I hate saying content. Maybe I can get a robot to get me to stop saying content. I'm reasonably sure we're going to cover this quite a bit in the near future. So let's start today by talking to BuzzFeed CEO Jonah Peretti. He has just rolled out an AI integration in his company. And I wanted to talk to him about what that tech is going to do today, but also what it's going to do and not do in the future. So let's hear from Peretti directly. Jonah Peretti, you're the CEO of BuzzFeed. Welcome back to Recode Media.

Thanks for having me.

Thanks for coming on.

But as you know, there's been a bunch of headlines about robots and AI coming to publications

in recent months.

Some publications like CNET have been sort of embarrassed about using robots.

You on the other hand said, we're going to use Open AI to make content.

That content is out there today as we're recording this. You're calling this an infinity quiz.

I think I know what that means, but explain to our audience what an infinity quiz is and how you use

AI to make it. Yeah, so the BuzzFeed quiz is one of the iconic internet formats, and this is the biggest update in a decade to BuzzFeed quizzes.

And they're called Infinity quizzes because they produce an infinite number of possible results.

And the quizzes are written by our writers, our very creative, talented writers.

...