We Lost 50%… Now What?
Noah Kagan Presents
Noah Kagan
4.8 • 1K Ratings
🗓️ 29 April 2026
⏱️ 23 minutes
🧾️ Download transcript
Summary
I'm feeding my baby while recording this… she's spilling milk, I'm spilling AppSumo updates. Everybody wins.
So we've gone from 140 people down to around 40. Revenue has dropped hard. And for the first time in 16 years, staying in business actually feels uncertain.
So this episode is about what we're doing now. What's working, what's not, and how we're getting things back on track.
I talk about why we're focusing on just 30 great deals instead of hundreds, what AI is actually good for… and where it's total BS. And how I'm thinking about rebuilding the team in a way that actually works long term.
Also sharing a mindset nugget I just heard and loved from an incredibly talented cyclist:
'when it's hard, that's when you're strong'.
Turns out that applies to parenting… and business.
You'll like this one if things feel messy right now and you're trying to figure out your next move.
In this conversation, you'll enjoy 3 BIG things:
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What to do when your business gets cut in half
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How to rebuild a team after layoffs and uncertainty
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Why hard moments are where you level up
Enjoy these 3 things plus many nuggets along the way.
I have also been sharing emails on my brutally honest advice on a variety of topics. People have been loving it. Sign up at noahkagan.com and join 350k other people who get juicy insights every month.
Transcript
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| 0:00.0 | What is up, you sexy bastards? |
| 0:04.2 | It is your boy feeding my baby right now, aka Rabbi Can't Lose, aka Nova Kagan. |
| 0:10.2 | Yes, I am literally bottle feeding my new two-month-old daughter. |
| 0:14.7 | Let's see if we can hear it. |
| 0:19.9 | Yes, that was literally hurt. Jason, you can figure out how to put that in. But what is up you? Life's been good, man. How are you? How am I? It depends on the day. Friday. I was like, I love my life. And Sunday, me and my wife are looking at each other like, please Monday, please come. It's the modern parenting. Our parents generation had the best parenting. |
| 0:41.1 | It was like, throw them in the room, close the door, come back later, see how things worked out. |
| 0:45.9 | Now with AI and optimizations and all the classes you can imagine, we are the always-on parents. |
| 0:52.4 | But a lot of respect. And if you chose a good wife or husband, I definitely chose a good wife. I got super lucky with that. It's a fun experience. And the little kids come up and hug you and maybe they poo on you. Who knows? It's really nice. I'm going to share a few things kind of just cracking in my world. And then I'll share maybe just kind of an update on Apsumo. I think that's probably one of the, besides the kids, kind of thing going on in my life. One thing was I was watching a bike race. I don't think it was Paris Rebaix. It was Légebeon Lege. I don't know how these European people say it. Shout out to my euros. And there's a guy Paul Seix, sexis, but he's like |
| 1:29.0 | this 19-year-old phenom up-and-comer. And there was a climb at the end of the race. And then the |
| 1:35.2 | end of the race moment, he pushed on and beat everyone. And he won. And then when he finished, |
| 1:42.8 | he came back out and they interview him and they |
| 1:45.9 | say, hey, so what happened? He said, when it's hard, I feel strong. That's probably parenting, |
| 1:51.9 | but that's also just, I love the mindset. When it's hard, I feel strong. And I think some of that is |
| 1:58.5 | just what we tell ourselves in moments. |
| 2:05.1 | And so like with parenting as I was talking about it, and I'm literally bottle feeding right now with my wife's out with our other daughter, I think about the phrase, like, just get through it. |
| 2:08.9 | And all this in life is just really an experience. |
| 2:12.0 | And so instead of just getting through it, just be with it. |
| 2:14.7 | And when it's hard, that's my favorite part. |
| 2:17.1 | And so a lot of things and times |
| 2:19.4 | and moments and experiences in life, it really is just around what's the story you tell yourself |
| 2:24.3 | during that moment. You know, I have other dad friends. We do these WhatsApp messages and I send |
| 2:28.7 | how I'm feeling in the moment. Almost every time, like a day later or two days later, whatever, |
... |
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