It's SaaS based on usage.

The lowest price is $10 and it goes up to $60.

But our average revenue per user is $12.63, just $12.5.

So it really took us a long time to build the customer base out to the point where it went from a side project to full time.

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We got to grow faster.

Minimum is 100% over the past several years.

Or bootstrap founders like Vivek of QuestionPro.

When I start the company, it was not cool to raise.

Or Looker's CEO Frank Bean before Google acquired his company for $2.6 billion.

We want to see a real pervasive data culture, and then the rest flows behind that.

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