Wave Soda - Your New Healthy Soda Replacement

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 5 April 2021

⏱️ 36 minutes

🔗️ Recording | iTunes | RSS

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Summary

**This episode is brought to you by ATTN Agency and Omnisend.**

With an alternative to regular soda, 85% soda water, and 15% fruit juice, we have Nat Noone, founder and CEO of Wave Soda, who brings a mildly caffeinated soda to all the addicts out there who desire a better-for-you soda.

Nat studied entrepreneurship at Boston University. He has 25 years of experience in the business industry.

Today, he will talk about his inspiration behind Wave Soda and what difficulties he faced in his journey.

From setting up fruit stands at college to starting a company, Nat will share the ups and downs of entrepreneurship and Wave Soda's story.

In part 1, we discussed: Who he is the most grateful for? His brief introduction of the brand; What kind of reviews he gets; What his motive was; His early career along with the challenges; What lessons he learned; Why motivators are important to him; and much more.

Join Ramon Vela and Nate as they break down the inside story on The Story of a Brand.

For more on Wave Soda, visit: https://wavesoda.com/

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF ATTN Agency.

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month-over-month results.

For a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels, visit:

https://www.attnagency.com/storyofabrand/

This episode was brought to you by Omnisend.

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Transcript

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0:00.0	Recorded at Attention Agency Studios.
0:07.0	This is not your average entrepreneur or e-commerce podcast.
0:11.0	And he's not your average host.
0:14.0	This is the story of a brand with your host, Ramon Vela.
0:19.0	I mean, it's funny, like, you know, it's something that you would think with your host, Ramon Vela.
0:27.6	I mean, it's funny, like, you know, it's something that you would think is so simple that it would have been done already, you know, where it's a better for you version that, you know, kind of has that low sugar component.
0:33.6	But it wasn't out there.
0:35.6	And I think, you know, when we do introduce it to people and people, again, they were like me,
0:39.5	they were drinking a ton of soda.
0:41.0	They respond to it because they know they have to, you know, kind of do better for themselves.
0:44.8	And then we're finding, you know, two other audiences, which is, you know, kind of like your
0:49.6	kid's audience, which is, you know, people that didn't really grow up on soda like we did, you know,
0:54.2	where it's never really been a part of their DNA.
0:56.4	You know, parents didn't really bring into the house.
0:58.7	So, you know, that group of people that, you know, the younger side that loves brand discovery,
1:04.6	they love finding their own brands, really, you know, resonated well with the wave.
1:10.2	And then I think the other one is, you know, the moms obviously are looking to, you know, resonated well with the wave. And then I think the other one is, you know, the moms,
1:11.9	obviously are looking to, you know, kind of make better shopping decisions and bring better items
1:16.3	into the house. So the moms love it too. They're bringing it in and, you know, having it as an
1:20.9	alternative to, you know, an Izzy or, you know, something else that might have more sugar that's
1:24.6	close to it or, you know, an alternative to regular
1:27.5	soda.
	...

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