Wave Soda - Life is a Journey Full of Waves

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 5 April 2021

⏱️ 36 minutes

🔗️ Recording | iTunes | RSS

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Summary

**This episode is brought to you by ATTN Agency and Omnisend.**

In the second half of this Feature, Nat Noone, founder, and CEO of Wave Soda, provides an overview of his previous jobs and the experience he gained at other corporations. He talks about the ups and downs in the business world.

Later, he explains how crisis management is critical for an entrepreneur. Then speaks about the flavors available on their website. Nat shows the three different age groups that they focus on while marketing the product.

He also says how packaging attracts the younger generation. Addresses the emotions that even the older generation feels with the brand.

In part 2, we discuss: How it's great to have a good partner and family support; Discussion on the hardships of running a business; How handling a crisis improves a person; Best selling flavors of the brand; How packaging is nostalgic and attractive; Where people can find Wave Soda; and much more.

Join Ramon Vela and Nate as they break down the inside story on The Story of a Brand.

For more on Wave Soda, visit: https://wavesoda.com/

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF ATTN Agency.

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month-over-month results.

For a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels, visit:

https://www.attnagency.com/storyofabrand/

This episode was brought to you by Omnisend.

Omnisend is an e-commerce marketing platform that goes above and beyond regular email campaigns - so you can start increasing your sales, not your workload.

With Omnisend, you’ll be launching pre-built e-commerce automation in no time, as well as intuitively segmenting customers and even trying out SMS or push notifications - all from the same platform.

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Transcript

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0:00.0	Recorded at Attention Agency Studios.
0:08.2	This is not your average entrepreneur or e-commerce podcast.
0:11.8	And he's not your average host.
0:14.3	This is the story of a brand with your host, Ramon Vela.
0:21.4	I was like, I'm going to go find my brand, right?
0:25.0	And so they are the generation of brand discovery.
0:27.8	And they're the ones that have made kombucha and sparkling water and, you know,
0:32.2	coal brew hit so hard is because they're finding their brands.
0:36.0	And so now when we, you know, are kind of, you know,
0:38.4	marketing to three different buckets. We have that group, we have the older group, and then we have
0:43.0	this, you know, younger family, younger mom groups that's, they don't want to bring soda in
0:48.2	because they know the negative sides and they want their kids to have kind of healthier
0:52.4	options. So they want a better for you, you know, drink in their house.
0:57.0	And that's, you know, where Wave is coming to them.
0:59.0	So it's, it's been really cool, you know, again, adversity, right?
1:03.0	You know, COVID, what do you do?
1:05.0	Retailers, you know, are making different decisions, pivoting to e-com.
1:09.0	And that opens up this whole new universe of,
1:11.6	wow, now we understand who our consumers are way better, we have direct, you know, line with them now.
1:17.6	And then having that come then fully back into retail has been the greatest magic trick that's happened,
1:24.6	which was like in Q4 of this year, where, you know, we've learned about who the
1:28.2	consumers are, you know, from the e-com side and then, you know, retail returns. People are coming
	...

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