CocoBaba - Natural, Effective Skincare for Moms and Moms-to-Be

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 3 April 2021

⏱️ 35 minutes

🔗️ Recording | iTunes | RSS

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Summary

**This episode is brought to you by ATTN Agency and Forum Brands**

In the second part of this Feature, we sit back down with Emma Heming Willis, Founder of CocoBaba.

CocoBaba“ is a natural and effective body care for moms and moms-to-be.” CocoBaba takes all of the beneficial properties of coconut oil and turns it into an effective stretch mark reducing treatment.

With different products such as a body scrub, body oil, and coconut butter mouse, CocoBaba was created to provide a self-care routine for mothers that doesn’t break the bank.

As Emma mentions in this episode, CocoBaba has benefits for more than just mothers, although she stresses the importance of creating a line to give mothers a chance to take a break. After all of the work that moms do, every mother deserves a break for self-care.

In part 2, we discuss: Delving into the ingredients; The miracle of coconut oil; The difference between the product and a jar of coco oil; Supporting all mothers; The future for CocoBaba; Advice for other entrepreneurs; and so much more.

Join Ramon Vela and Emma as they break down the inside story on The Story of a Brand.

Now until May 15th, get 20% off your order on CocoBaba.com when you use Code: Ramon20

For more on CocoBaba, visit: https://cocobaba.com/

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF ATTN Agency.

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month-over-month results.

For a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels, visit:

https://www.attnagency.com/storyofabrand/

This episode is also brought to you by Forum Brands.

Have you built an online brand that consumers love? Do you sell in consumer categories that are essential to everyday life? Do the majority of your sales go through Amazon FBA?

If this sounds like you, you should get to know Forum Brands.

Forum is a team of expert investors, operators, and many ex-Amazonian, who provide entrepreneurs and owners with the most efficient and lucrative way to sell their e-commerce businesses.

If you’re interested in exploring a sale and cashing out years of your profits in one day, visit us at https://www.forumbrands.com/ to schedule a 30-minute call.

Transcript

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0:00.0	Recorded at Attention Agency Studios.
0:08.2	This is not your average entrepreneur or e-commerce podcast.
0:11.8	And he's not your average host.
0:14.3	This is the story of a brand with your host, Ramon Vela.
0:21.4	I think the issue with natural products is that it is really expensive to come up with these,
0:29.4	you know, with these formulas that are all natural.
0:33.0	It becomes very, very expensive.
0:34.9	So, you know, now here and, you know, we're here in the US.
0:38.4	And, you know, I've done a couple of things to sort of bring that price point down
0:42.6	so that I can, you know, extend a better price point to our consumer.
0:48.5	And that was like, first was like getting rid of our secondary packaging.
0:51.7	You know, I hate secondary packaging. Like, I just think it's so
0:55.4	wasteful. I understand that like when you go into big retail, there are retailers that need
1:02.3	that secondary packaging, which, you know, I get. They need the secondary packaging. They need
1:07.1	the plastic all around it. You know, they need that whole thing. But what's so nice is that we're selling direct to consumer.
1:13.6	So we can do whatever we want right now.
1:15.6	And what I really want to do is just to be able to be affordable and, you know, to be able to cut waste
1:21.6	and try and be as sustainable as we can be.
1:25.6	And, yeah, so, you know, I think that, you know, our, well, what I know is that our oil
1:33.0	is 2499 in our butter and moose are 1999.
1:38.2	And, you know, I'm, I'm happy with that.
1:41.2	I'm really happy with our price points and what we've done to get there.
	...

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