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The Story of a Brand

KBH Jewels - Sustainable Fine Jewelry Brand Handcrafted in NYC

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5145 Ratings

🗓️ 7 April 2021

⏱️ 31 minutes

🧾️ Download transcript

Summary

**This episode is brought to you by ATTN Agency, Forum Brands, and Honeycomb Credit**

 

A sustainable fine jewelry line - this is the motto of KBH Jewels. In the first part of this Feature, we have Kimberly Berry Haisch, CEO and Founder of KBH Jewels, a brand that delivers great designs with sustainability, climate change, and the environment in mind.

Kimberly formerly worked at Bobbi Brown Cosmetics and now runs her own jewelry business. Today she talks about her inspiration behind KBH Jewels, along with the difficulties she handled in her path.

She is a mother, wife, and successful entrepreneur. Kimberly tells her story about KBH Jewels.

In part 2, we discuss The support she received; What the inspiration was for starting KBH Jewels; an Overview of the brand; Her early career and experience; What challenges she faced; What motivated her as an entrepreneur; Her advice for newcomers; and so much more.

Join Ramon Vela and Kimberly as they break down the inside story on The Story of a Brand.

For more on KBH Jewels, visit: https://www.kbhjewels.com/

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF ATTN Agency.

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month-over-month results.

For a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels, visit:

https://www.attnagency.com/storyofabrand/

*

This episode is also brought to you by Forum Brands.

Have you built an online brand that consumers love? Do you sell in consumer categories that are essential to everyday life? Do the majority of your sales go through Amazon FBA?

If this sounds like you, you should get to know Forum Brands.

Forum is a team of expert investors, operators, and many ex-Amazonian, who provide entrepreneurs and owners with the most efficient and lucrative way to sell their e-commerce businesses.

If you’re interested in exploring a sale and cashing out years of your profits in one day, visit us at https://www.forumbrands.com/ to schedule a 30-minute call.

*

This episode is brought to you by Honeycomb Credit.

With Honeycomb Credit, you can transform your customers into your biggest brand advocates by giving them the chance to lend directly to your growing business.

Brands looking to expand nationally, buy equipment, or launch a new product have used Honeycomb to get the funds they need while engaging their customers in a whole new way.

Learn how to level up your customers today. Visit honeycombcredit.com/brand

Transcript

Click on a timestamp to play from that location

0:00.0

Recorded at Attention Agency Studios.

0:07.5

This is not your average entrepreneur or e-commerce podcast.

0:11.8

And he's not your average host.

0:14.3

This is the story of a brand with your host, Ramon Vela.

0:21.3

There's no option for luxury, sustainable jewelry that I want to wear,

0:26.1

that I want to pass down to my children the way my mother passed down glory to hers.

0:30.5

And I did a lot of research, and then I was really kind of shocked in Florida to learn that metal mining in the U.S.

0:36.6

is the number one toxic polluter.

0:39.3

So I joined a bunch of different organizations to kind of just get more knowledge.

0:45.3

I knew how to make jewelry, but I didn't know how to do it sustainably.

0:49.3

And the minute I heard all of the gold facts, and there's so much gold out there already, and you want to talk about, you know, I talk about, you know, trying to conserve natural resources a lot.

1:02.3

Gold is one of Earth's naturally renewable resources that you can recycle without any quality degradation over and over again.

1:10.5

And so, like, it just, it was kind of obvious for me is why are we mining for more?

1:15.5

If it's the number one toxic polluter, it's the pollution and happens in these places

1:20.6

where mining in general happens is just so vast.

1:24.3

And then it kind of went from there.

1:25.8

Everything that we were going to do from the ground up was going to be rooted in circular practices.

1:36.0

This episode is brought to you by Honeycomb Credit.

1:39.5

With Honeycomb Credit, you can transform your customers into your biggest brand advocates by giving

1:45.0

them the chance to lend directly to your growing business.

1:48.4

Brands that are looking to expand nationally by equipment or launch a new product have used

1:52.9

honeycomb to get the funds they need while engaging their customers in a whole new way.

...

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