Waterdrop - Changing the Way We Consume Water
The Story of a Brand Show
Ramon Vela
4.9 • 147 Ratings
🗓️ 4 January 2022
⏱️ 35 minutes
🧾️ Download transcript
Summary
**This episode is brought to you by MuteSix, and Sendlane**
“Change the way we consume beverages” that's the Waterdrop mission. In part 1, we have Martin Donald Murray, Founder and CEO of Waterdrop, a Vienna-based beverage company.
Martin believes drinking more water and refraining from buying bottled drinks is the simplest way to a healthy life. He had always found the beverage industry compelling. But what drove him to quit his management consulting career: changing the way consumers consume and purchase beverages.
Martin began working on Waterdrop around 2016 after he completed his MBA in Singapore. According to him, an entrepreneur should be rational and not be bothered by what other people think. In his opinion, it's better to make an amazing product and be proud of it.
In the first part, he talked about:
* Gratefulness
* Overview of the company
* His background and motivation for the brand
* Production timeline
* Conviction for business
* Customer feedback
Join Ramon Vela, and Martin Donald Murray as they break down the inside story on The Story of a Brand.
For more on Waterdrop, visit: https://www.waterdrop.com/
Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify.
*
OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.
MuteSix is the leading agency in performance marketing.
They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.
They're currently offering listeners a FREE omnichannel marketing audit.
Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.
The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.
For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand
*
This episode is also brought to you by Sendlane.
If all DTC companies were forced to turn off Facebook ads, they'd be dead on arrival. Why is that?
They over-invest in paid acquisition and under-invest in retention.
Luckily, Sendlane makes it easy to solve this problem. Sendlane is an E-Commerce Customer Experience Platform helping hundreds of DTC brands to tighten their existing customer relationships.
Sendlane automates personalized customer experiences through Welcome and Abandoned Cart workflows, SMS, Deep Data Integrations with Shopify and WooCommerce, multi-store functionality, and much more.
Plus, they don't stand for lazy customer support. Their San-Diego-based team has an average 1-minute response time from a live human, making sure you never get stuck in a chat queue ever again.
Curious about how Sendlane can help your DTC brand grow? Schedule a demo with a Specialist. Visit https://www.sendlane.com/story
Transcript
Click on a timestamp to play from that location
| 0:00.0 | recorded at Mute6 Studios. |
| 0:07.7 | This is not your average entrepreneur or e-commerce podcast, and he's not your average host. |
| 0:14.0 | This is the story of a brand with your host, Ramon Vela. |
| 0:28.0 | So, in essence, what we're trying to do is to really change the way we consume beverages. And what that means is that we would like to help people to drink more water. |
| 0:34.1 | I believe that's the simplest and most effective way to leave a healthy lifestyle. |
| 0:39.2 | And at the same time, refrain from buying bottled drinks, which are mostly unsustainable, but they're also mostly unhealthy. |
| 0:49.2 | And to do that or fulfill that mission, we've developed quite a bunch of different products. |
| 0:55.0 | The core products are little cubes that we call microdrinks. So in essence, it's fruit and plants that |
| 1:00.7 | we pack into a little cube. And the idea is that you drop it into water, best case into |
| 1:05.9 | filtered tap water. It's the most sustainable. It turns your tap water into delicious healthy drink and helps you drink plenty of it. |
| 1:13.6 | And that's what we're trying to do. |
| 1:15.6 | We're a European company based in Vienna, Austria, but we're growing rapidly and we're now expanding into the States |
| 1:23.6 | and we're just very excited to build a global brand around that notion of helping people |
| 1:29.0 | to drink more water. That's pretty much it. If all DDC companies were forced to turn off |
| 1:37.6 | their Facebook ads, they'd be dead on arrival. Why is that? Well, they overinvest in paid acquisition |
| 1:43.9 | and under investinvest and retention. |
| 1:47.1 | Luckily, Send Lane makes it easy to solve this problem. Sendlane is an e-commerce customer experience |
| 1:52.6 | platform helping hundreds of D2C brands to tighten their existing customer relationships. |
| 1:58.2 | Send Lane automates personalized customer experiences through welcome and abandoned |
| 2:01.9 | cart workflows, SMS, deep data integrations with Shopify and WooCommerce, multi-store |
| 2:07.5 | functionality, and much more. Plus, they don't stand for lazy customer support. Their San Diego |
| 2:14.0 | base team has an average, get this, one-minute response time from a live |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Ramon Vela, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Ramon Vela and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.