Watch This If You Own a Service Business | Ep 971
The Game with Alex Hormozi
Alex Hormozi
4.9 • 4.8K Ratings
🗓️ 19 May 2026
⏱️ 36 minutes
🧾️ Download transcript
Summary
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Cory, the owner of an HVAC cleaning and ductwork business, was stuck at $1.25M in revenue, 38% margins, and $60K in debt. In this episode, Alex diagnoses exactly what's holding the business back, from mispriced services to a leaking funnel, and offers a systematic game plan to scale. One year later, Cory has scaled from $1.25M to $2.5M, nearly doubled lead flow, and is eyeing a second location.
In this episode
00:00 A review of Cory’s HVAC business
04:37 Game plan and Cory’s position on the roadmap
06:21 Pricing strategy: increasing prices for higher profits
09:27 Ads and landing page optimization
16:02 Reactivation emails, campaigns, and angles
21:01 Cross-platform retargeting and email sequences
24:00 Affiliate program strategy
30:28 Recap of the action plan and a look at one-year results
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Transcript
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| 0:00.0 | This is Corey. |
| 0:01.0 | Corey. |
| 0:02.0 | It's an HVAC business with his wife doing over $1.2 million per year in revenue. |
| 0:04.6 | But number one, that $1.2 million isn't all profit. |
| 0:07.3 | And number two, he has $60,000 in debt that he wants to get rid of. I'm Alex Ramosey. I own Acquisition.com, which is portfolio of companies that did over $250 million last year in aggregate revenue. We have several service-made businesses in our portfolio, |
| 0:18.6 | so I've done a lot of thinking about the problems |
| 0:20.2 | that Corey's dealing with. |
| 0:21.2 | And so first, we're gonna deep dive into the business |
| 0:22.9 | and then we're gonna break down all the tactics to key We have several service-based businesses in our portfolio, so I've done a lot of thinking about the problems that Corey's dealing with. |
| 0:21.2 | And so first, we're going to deep dive into the business, |
| 0:22.9 | and then we're going to break down all the tactics he and you can use to scale. And at the end, we're going to check in with Corey one year later. Originally, we were doing about 1.25 million in sales currently. See if the tactics actually helped him scale this business. So let's meet Corey. |
| 0:36.8 | What's going on, Alex? |
| 0:37.6 | My name's Corey. |
| 0:38.5 | What's up? |
| 0:39.0 | I own ProShime Professional Cleaning |
| 0:40.6 | with my wife, Nicole. We are an HVAC cleaning and duckwork repair company. What problem trying to solve? So right now, we're allocating about 10% of our profit going towards paying off some of our debt. How much debt you got? It's about 60,000. Okay. And then lead generation. |
| 0:55.1 | We're trying to get higher quantity of leads. Also leads that are higher value clients. On the bottom of |
| 1:01.7 | that is just to really just help our client with our booking process. I think that we can streamline |
| 1:05.9 | it a little bit better, make it easier on them, and then also not lose out on the possibilities of upsells or anything like that throughout that process. Why is solving this important? What happens if you don't fix this? First and foremost, we're a people company. So we really go out in the community and just do the right thing. And I'm grateful to have guys on my team that really share that goal makes our life a lot easier. That's why it's important to us so we can help more people and then also grow our business. All right. Awesome. Okay, so how do you make money? This is actually where ProTrain is a little bit unique. For our HVAC cleaning, full in price for us is 1575 per HVAC unit. Okay. Each house we do has about two units. So with that 1575, we have a two-year growth-free guarantee. what that is is when we come out, we make sure that we're disinfecting that |
| 1:47.6 | that work properly, killing any kind of bacterial growth. |
| 1:50.0 | So clients love having that guarantee in place so that they don't have to worry about it in the future. |
| 1:54.1 | And then we have duck work rewrapping, which is pretty much replacing the old insulation, |
... |
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