Welcome to the Graham Cochran show where each week I help you create more money, margin, and meaning in your life.

I'm your host, of course, Graham Cochran.

Let's get into it.

If you want to be rich, don't try and start a business.

What do I mean?

You see, the way most people try to make money is completely backwards.

And it's actually keeping them broke.

And so if you really want to create long-term wealth, you need to flip the script.

And in this episode, I'm sharing three game-changing secrets that make people want to actually

give you their money.

No convincing, no chasing.

Let's go.

So what am I talking about?

Don't start a business.

Clearly, I have started businesses.

I've owned a couple of businesses.

I run a business right now.

I help entrepreneurs start, scale, and explode their businesses. So yes,

business is important, but the key is the emphasis on starting a business. I own a business.

I run a business, but focusing on the business is the big mistake. Because here's the problem. When you focus on starting a

business, you're already focused on the wrong things. You're focusing on what you're going to sell

to people, how much money you're going to make or hope to make. You're asking questions like,

...