Want a Cult Following for Your Business? Here’s How.

The Jasmine Star Show

Jasmine Star

Jasmine Star, Business, Start A Business, Instagram Growth, Social Media, Business Strategy, Online Marketing, Business Tips, Entrepreneurship, Social Curator, Marketing, Photographer, Social Media Strategy, Photography

4.9 • 2.7K Ratings

🗓️ 3 April 2025

⏱️ 15 minutes

🔗️ Recording | iTunes | RSS

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Summary

Ever wonder how brands like Apple, Red Bull, or even Celestial Seasonings Tea have customers that basically evangelize their products? Like... they’re not just customers—they’re full-blown disciples. Well, friend, I’ve got the tea (and it’s not just herbal). In today’s episode, I’m sharing what I learned from a high-level business mentorship conversation about how companies intentionally model themselves after “cult brands.” We’re breaking down what makes a brand cult-like (in the best way po...

Transcript

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0:00.0	After a lot of studying and breaking down of what makes people and businesses have cult-like
0:05.2	followings, a common characteristic list has been created. And I'm going to share that with you
0:10.1	today. Welcome to the Jasmine Star Show where we talk about business, we talk about marketing,
0:14.5	we talk about mindset. And today we're going to be talking about creating a cult for your business.
0:19.5	I know, it sounds a little bit crazy, but I had a conversation
0:22.5	with my mentor recently, very successful business owner has sold businesses, started off her career
0:28.2	rather young at Procter & Gamble, rose up through the ranks, became a leader, got into a lot
0:32.8	of consultancy and big picture thinking. And as we were there, we were talking about other projects that she had
0:38.1	worked on while she was at Procter & Gamble and while she was at other consultancy arms of her
0:42.1	career. And what she was talking about is how companies will strategically model themselves
0:47.6	after other companies who have created a cult-like following. Now, I know, we hear the word cult
0:53.9	and we're like, whoa, boogeyman scary. Like, no, no, no. A cult-like following. Now, I know we hear the word cult and we're like, whoa, boogieman scary.
0:56.8	Like, no, no, no. A cult-like following, actually, let me just save us all sometime. Let me read a
1:02.7	definition of a cult brand. A brand for which a group of customers exhibit a great dedication.
1:10.4	Its ideology is distinctive and has other
1:13.3	well-defined and a committed community. It enjoys exclusive devotion, not shared with any
1:19.5	of the brand in the category, and its members are often voluntary advocates. Okay, I don't know
1:25.5	about you, but as I'm building a business, I want that. I want people who
1:30.3	show a great amount of dedication. I want to have an ideology that's distinctive. I want to have
1:36.0	a committed community. I want to have exclusive devotion that's incomparable to anybody else that's
1:41.3	doing what I'm doing. And I want people to be voluntary advocates.
1:45.6	If you want the same thing in your business, now is the conversation that you should be listening
	...

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