WAIR - Blazing a Path to Sizeless Commerce

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 2 November 2022

⏱️ 71 minutes

🔗️ Recording | iTunes | RSS

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Summary

This episode is brought to you by Sendlane.

Greg says, “one of the biggest challenges with apparel based e-commerce is that you can't try it on. But then you have a whole slew of reverse logistics issues because customers are likely going to try something on and then return it, try something on and return, right? Which is not very good for the company. For example, abandonment is 35 percent based on sizing. Returns are in the 50 plus percentages based on size and fit related reasons and something like 82 percent of all inbound chat requests are for size and fit. It’s a tremendous problem across the board.”

Today we interview Greg Moore, Founder & CEO of WAIR. WAIR is inventing Sizeless Commerce. WAIR developed a product and size recommendation solution where they predict the body dimensions of the shoppers and align them with a custom recommendation algorithm built for each product.

We discuss:

* His gratefulness for his parents and family
* How Rhone was his very first customer
* Why sizing is the problem to solve for apparel companies?
* Why brands don’t know the size and body dimensions of their customers
* The origins of WAIR and what they do
* Trends in the apparel industry
* Advice for SaaS founders
* Their vision of “Sizeless Commerce”
* Best practices for brands in apparel
* Customer Success story
* How they do size mapping
* Their onboarding and implementation process and why there’s no real maintenance
* Who makes an ideal customer?
* Why they like to work with brands with a sustainability focus
* Last words for listeners

Join Ramon Vela and Greg Moore, as we break down the inside story of WAIR on The Story of a Brand.

For more on WAIR, visit: https://www.getwair.com/

Subscribe and listen to the podcast on all major apps. Simply search for “The Story of a Brand” on your favorite podcast player.

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Transcript

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0:00.0	And then the second big challenge is that brands really don't know the body dimensions of their shoppers.
0:06.8	I will never forget I was in meeting with a top five apparel brand in the world.
0:12.1	And I asked their CEO, I said, look, can you tell me a little bit about the body dimensions of your shoppers?
0:17.1	And obviously, he's not going to know them in particular.
0:19.6	But I assume that his team would, right?
0:21.1	And he had a big, there's 20 people in this meeting.
0:23.4	And everybody looked around the room and they said, that's the holy grail.
0:26.6	We have no clue.
0:27.5	No understanding of actually who's buying our clothing.
0:30.3	So therefore, every review that you get, every return that you get, you're missing this, how did it fit thing?
0:35.3	Because you don't know.
0:49.3	Okay. missing this how did it fit thing because you don't know this this is the story of a brand a podcast that helps people learn the story behind their favorite consumer companies i'm ramon vella
0:53.7	and i believe that people
0:55.4	want to know more about the brands and the products they purchase. So each week, I interview
0:59.9	the founder of a consumer brand, unpack their story, their products, and their mission so you
1:04.5	can decide which products are worth buying and which brands are worth supporting.
1:12.6	Greg says one of the biggest challenges with apparel based e-commerce is that you can't try it on.
1:17.6	If you did, then the brand would have to deal with a whole slew of reverse logistics issues
1:23.6	because customers are likely going to try something on and then return it, try something
1:29.3	on and then return it, which is not very good for the company.
1:33.6	For example, abandonment is 35% based on sizing.
1:38.5	Returns are in the 50 plus percentages based on size and fit related reasons. And something like 82% of all inbound chat requests are for size and fit.
	...

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