Made By Gather - Where Everything is Made with Intention

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 4 November 2022

⏱️ 64 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This episode is brought to you by Sendlane.

Shae says, “I'm a big believer in product being the priority. I think brand is really important but people respond to product. So we started by developing products and creating something that was unique.”

Shae also says of his partner Drew Barrymore, “her unique point of view as she called it was creating the Apple for women in the kitchen —- simplistic design and unique use of materials and colors. She really pushed us to step outside of the norm.”

Today we interview Shae Hong, Founder & CEO of Made By Gather. Made By Gather makes small kitchen appliances and kitchenware for the modern consumer aspiring to make their kitchen a more special place.

We discuss:

* His gratefulness as a 22-year-old startup founder
* Origin and overview of the brand
* A review of their brands Bella, Beautiful, Crux and the significance of each brand
* How they brought a unique design esthetic to Kitchenware
* Why strategic plan is so crucial to scaling a business, including a breakdown of the process
* Why product is the priority above the brand
* Their partnership with Drew Barrymore and creating the “Apple for Women in the Kitchen”
* Their concept of Humans and the Helm and what it means to the consumer
* How you grow from Founder to CEO (lessons learned)
* Why you should continually invest in the team and why you should build a team for where you want to go
* Why kitchenware should be like having art in your home
* Where to buy, partnerships, and more…

Join Ramon Vela and Shae Hong, as we break down the inside story of Made By Gather on The Story of a Brand.

For more on Made By Gather, visit: https://madebygather.com/

Subscribe and listen to the podcast on all major apps. Simply search for “The Story of a Brand” on your favorite podcast player.

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Transcript

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0:00.0	I'm a big believer in product being really a priority.
0:04.8	I think brand is really important, but like people respond to product.
0:10.5	So we started by developing product and creating something that was going to be really unique.
0:15.7	And, you know, her really unique point of view was like, we're going to, the way that she called it,
0:20.4	just like, we're going to create Apple for women in the kitchen like simplistic design um you know unique use
0:27.1	of materials and colors like she really pushed us to like step outside of the norm and and not do
0:34.1	kind of you know one of the things that she's she's taught me that she hates, she hates the
0:39.6	words, this is how we've always done it. Like she doesn't want to work with companies who say
0:43.8	that because that basically means you're not willing to change, you're not willing to evolve,
0:47.6	you're not willing to look forward. This is the story of a brand, a podcast that helps people learn the story behind their favorite consumer companies.
1:05.5	I'm Ramon Vela, and I believe that people want to know more about the brands and the products they purchase.
1:16.6	So each week, I interview the founder of a consumer brand, unpack their story, their products, and their mission, so you can decide which products are worth buying and which brands are worth supporting.
1:24.6	Shea says, I'm a big believer in product being the priority.
1:29.3	I think brand is really important, but people respond to product.
1:33.3	So we started by developing product and creating something that was very unique.
1:38.3	Shea also says of his partner Drew Barrymore.
1:41.3	Her unique point of view, as she called it, was creating the apple for
1:46.1	women in the kitchen, simplistic design, and a unique use of materials and colors. She really
1:53.4	pushed us to step outside of the norm. Today, we interview Shea Hong, founder and CEO of
2:00.5	Made by Gather.
2:01.6	Made by Gather makes small kitchen appliances and kitchenware for the modern consumer aspiring to make their kitchen a more special place.
2:10.6	And wow, this interview is chock full of so many different things.
	...

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