Poplinen - Everyday Essentials Made in Sustainable Fabrics

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 31 October 2022

⏱️ 64 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This episode is brought to you by Sendlane.

Desiree says, “I am my customer. I’m that millennial who is shopping for myself or my partner for my home, wanting to introduce products that are better for me, that are better for the environment. I think the best thing we've done is really listen to our customers and see what it is they want next or make more of what they love and basically that's how we've grown.”

Today we interview Desiree Gaitan-Buchanan, Founder Poplinen. Poplinen is a size-inclusive, American-made clothing brand dedicated to making better fitting, beautiful, timeless tops for women. Poplinen is a member of 1% for the Planet and donates 1% of all sales to Step Up, a non-profit that propels teen girls living or going to school in under-resourced communities to fulfill their potential by empowering them to become confident, college-bound, and career-focused.

We discuss:

* Gratefulness for her pattern maker
* Overview of Poplinen
* Why she is willing to suffer for her passions
* How she learned on the go
* Why she considers herself her customer
* How she supports size inclusivity
* Challenges in business, including starting small, incubator, imposter syndrome, and more
* What she has sacrificed for growing the company
* The Poplinen Design Philosophy
* Why they drop 3 items per season
* Review of materials
* And more…

Join Ramon Vela and Desiree Gaitan-Buchanan, as we break down the inside story of Poplinen on The Story of a Brand.

For more on Poplinen, visit: https://www.poplinen.co/

***When you visit Poplinen, promo code SOB20 for 20% off our entire store****

Subscribe and listen to the podcast on all major apps. Simply search for “The Story of a Brand” on your favorite podcast player.

This episode is brought to you by Sendlane.

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Transcript

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0:00.0	I knew I always wanted a brand where we championed and shared the stories of all kinds of beauty in different women, size, height, whatever it is.
0:10.0	And I'm grateful that we're able to do that and that, you know, we get a lot of models who are like just so incredibly beautiful and have such unique stories.
0:20.0	And I wish we could tell them all.
0:21.7	But we're consistent in making sure that we're championing that. And that's a very sensitive
0:27.1	subject for me because I've worked for other brands that, you know, maybe it wasn't their priority,
0:33.1	you know. And that's not a knock on them. I think that it's just more of like you kind of do what you know.
0:39.9	And when you're not aware of that, because that's maybe not a pain point you lived with, you just don't know. This is the story of a brand, a podcast that helps people learn the story behind their favorite consumer companies.
1:00.7	I'm Ramon Vela, and I believe that people want to know more about the brands and the products they purchase.
1:06.2	So each week, I interview the founder of a consumer brand, unpack their story, their products, and
1:11.2	their mission so you can decide which products are worth buying and which brands are worth
1:15.7	supporting.
1:19.8	Desiree says, I am my customer. I'm that millennial who is shopping for myself, for my partner,
1:25.0	for my home, wanting to introduce products that are better
1:27.8	for me, that are better for the environment. And I think the best thing we've done is really
1:32.4	listening to our customers and seeing what it is that they want next or making more of what
1:38.0	they love. And that's basically how we've grown. Today we interview Desireate Katon
1:42.7	Buchanan, founder of Pop Linen. Pop Linen is a sizable,
1:46.7	inclusive American-made clothing brand dedicated to making better-fitting, beautiful, timeless
1:51.7	tops for women. Pop Linen is a member of 1% for the planet and donates 1% of all sales to step
1:58.7	up. A nonprofit that profiles teen girls living or going to school and under-resourced communities
2:04.9	to fulfill their potential by empowering them to become confident, college-bound, and career-focused.
2:12.1	Pop linen is an amazing brand, and we have so many great conversations with Desiree. Everything from her
	...

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