This episode is brought to you by Yotpo.

 

Not every dog food on the market is poorly made, but there are so many different levels of quality that pet owners can get quickly confused, says Barbara Marshall, founder of Wag Tantrum, an all-organic, human-grade dog food company.

 

Besides water, the most essential ingredient in a dog's diet is protein, Barbara says. Carbohydrates and vegetables are essential too.

 

"Remember protein," she says. "Our dogs are carnivores."

 

Wag Tantrum's recipes include ingredients that cost a bit more than other dog food brands, but that's keeping in line with the company's mission to offer human-grade food.

 

"In for a penny, in for a pound," Barbara says about the company's investment in organic ingredients. "Help us disrupt an industry that's not feeding our dogs up to par with what they should be getting. We need all the help we can get. And it only helps you in the long run because your animal is going to be healthier."

 

In Part 2, Barbara talks about:

* The importance of protein and carbs in a dog's diet.
* How superfoods such as quinoa play a role in Wag Tantrum's recipes.
* Why the brand chose white-meat chicken and other premium ingredients over cheaper cuts in its recipes.
* The happy stories the brand has received from consumers.
* How dog food can be preventative care.
* Walking a consumer through the brand's website.
* The brand's social footprint.

 

Join Ramon Vela and Barbara Marshall as they break down the inside story on The Story of a Brand.

 

For more on Wag Tantrum, visit: https://wagtantrum.com/ 

 

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This podcast is supported by Yotpo, the leading eCommerce marketing platform for brands looking to drive customer loyalty.

 

As I’m sure many of you know, customer retention is the new acquisition. With Yotpo, brands can provide value through a strategic loyalty program — and ensure shoppers come back time and again.

 

Want to know more? Visit https://yotpo.com/storyofabrand 

 

And turn your one-time shoppers into lifelong brand lovers.