Unlocking Your Storytelling Superpower - With Andrea Sampson | Episode 334
The Futur with Chris Do
The Futur
5 • 976 Ratings
🗓️ 19 March 2025
⏱️ 67 minutes
🧾️ Download transcript
Summary
In this episode, I sit down with Andrea Sampson, a seasoned strategist turned storytelling coach, to explore the power of storytelling in branding, leadership, and public speaking. Andrea shares her journey from the high-pressure world of advertising to coaching TED speakers and thought leaders. We discuss the essence of compelling storytelling, how personal experiences shape narratives, and how anyone can harness their unique voice to captivate an audience. Andrea also breaks down the psychology behind storytelling, the role of emotional connection, and why differentiation is key in personal branding. Whether you're a creative professional, a speaker, or an entrepreneur, this conversation is packed with insights to help you refine your messaging and make a lasting impact.
Timestamps:
(00:00) - Introduction
(00:39) - Chris Do on storytelling & self-consciousness
(01:11) - Andrea’s career shift from advertising to TED coaching
(05:17) - What does a strategist do in advertising?
(13:11) - Inside an advertising pitch: E-Trade campaign
(19:50) - What clients look for in an ad agency
(25:11) - Andrea’s soul-searching moment at 50
(31:44) - Discovering TEDx and becoming a speaker coach
(36:12) - Coaching scientists & translating complex ideas
(44:06) - The science of storytelling & emotional engagement
(50:01) - Personal branding: Awareness, authority, and differentiation
(57:36) - How storytelling makes ideas memorable
(1:00:23) - What stories people should tell more
Check out today's guest, Andrea Sampson:
Andrea's LinkedIn: https://www.linkedin.com/in/acsampson
Andrea's Website: https://talkboutique.com/
Andrea's Instagram: https://instagram.com/thisisandreasampson
Check out The Futur:
Website: https://www.thefutur.com/
Courses: https://www.thefutur.com/shop
Linkedin: https://www.linkedin.com/company/the-futur/
Podcasts: https://thefutur.com/podcast
Instagram: https://www.instagram.com/thefuturishere/
Facebook: https://www.facebook.com/theFuturisHere/
Twitter: https://x.com/thefuturishere
TikTok: https://www.tiktok.com/@thefuturishere
Youtube:https://www.youtube.com/thefuturishere
Check out Chris Do:
Website: https://zaap.bio/thechrisdo
LinkedIn:https://www.linkedin.com/in/thechrisdo/
Facebook:https://www.facebook.com/BizOfDesign
Instagram:
Transcript
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| 0:00.0 | In order to tell a good story, what you need to know is what are you holding inside of the story? |
| 0:05.4 | Because stories are context. |
| 0:07.3 | If you're using stories to actually convey information and using your own personal story, |
| 0:14.7 | what you need is to know what lives inside of it. |
| 0:17.3 | What's the idea that you've put inside of that? |
| 0:20.5 | And that's what any good TED Talk is. |
| 0:22.1 | It's an idea that's wrapped in story. |
| 0:31.6 | Hi, I'm Andrea Samson, and you're listening to the future. |
| 0:39.0 | I am deeply fascinated by stories, storytelling, and helping other people become better storytellers. |
| 0:44.6 | We all should be very good at it. |
| 0:46.4 | I think we were when we're kids. |
| 0:48.2 | And somewhere along the way, we've lost our ability to tell stories and we get really |
| 0:52.0 | self-conscious. |
| 0:53.4 | And so I'm super delighted to talk to you today, Andrea. |
| 0:55.9 | You've had a fascinating journey from advertising to TED Talks to founding Talk Boutique and |
| 1:01.4 | Thought Leader Academy. |
| 1:02.8 | Could you walk us through the moment you realize you were an idealist in a capitalist world |
| 1:07.7 | and how that led to your current path? |
| 1:10.9 | Yeah. So I had spent almost 25 years in advertising, and I was senior vice president |
| 1:18.1 | of strategy for a large agency, was very successful. I had entered into that world with this |
| 1:25.3 | vision that I would be able to use this powerful medium for good. |
| 1:31.2 | And, you know, I think I've always been an idealist. I never would have said that back in my |
... |
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