4.6 • 13.2K Ratings
🗓️ 9 October 2024
⏱️ 46 minutes
🧾️ Download transcript
Once upon a time, it was Anna Wintour’s world and we were all just living in it. Now, social media creators are starting to drive the conversation around fashion trends – while legacy magazines like Vogue figure out how to stay relevant, and avoid losing touch with their readers. Washington Post Style Writer Rachel Tashjian joins David to unpack the next wave of fashion journalism, and what the future of Vogue might look like.
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0:00.0 | I'm David Brown and this is Business Wars. |
0:07.0 | I'm David Brown and this is Business Wars. The It's hard to say what's more glamorous, the world of fashion or the world of fashion magazines. |
0:36.5 | For more than a century we've been fascinated by those glossy pages and gorgeous photo spreads |
0:41.3 | declaring what's in and what's out. |
0:44.4 | In the early aughts, movies and TV shows ate this scene up, enveloping us in all the behind |
0:50.5 | the scenes drama. |
0:51.5 | After all, who could forget the film The Devil Wears Prada, |
0:54.6 | where Merrill Street played the fiercely terrifying Miranda Priestley, |
0:58.5 | an Anawintour type who lays down the fashion law? |
1:02.1 | It's sort of comical how you think that you've made a choice that exempts you from the fashion industry |
1:07.0 | when in fact you're wearing a sweater that was selected for you by the people in this room from a pile of stuff. But today the rules have changed. |
1:17.8 | Now instead of the Miranda Priestleys of the world calling the shots, it's the Tik-Toc generation redefining style while the fate of |
1:25.1 | print media hangs in the balance. magazine revenue has been steadily declining |
1:29.5 | for more than a decade and it's become harder to stay ahead of fast-moving digital trends. a strategies and live events. Social media, there are still a lot of questions about the future of this aging industry. |
1:46.0 | Washington Post fashion writer Rachel Tastion has a front row seat to that runway show. |
1:52.0 | She's written for Vanity Fair, Harper's Bazaar, and |
1:55.0 | GQ where she covered both the evolution of fashion trends and fashion media. You've heard |
1:59.6 | her on Business Wars for our series Fast Fashion and Gucci versus Louis Vuitton. |
2:04.3 | Well today she's zooming out to talk about where the future of fashion journalism |
2:09.4 | is headed. |
2:10.6 | All that's coming up. |
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