4.6 • 13.2K Ratings
🗓️ 2 October 2024
⏱️ 45 minutes
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It’s the 1990s and new media is changing the game for all the glossies. InStyle leads the way in featuring celebrities as fashion and lifestyle icons. Meanwhile, Vogue struggles to establish its first website and television vertical, and is laid low by 9-11, along with Cosmopolitan, Harper’s Bazaar and most of the media industry. Then Wintour has a series of missteps. But by the 2010s, Vogue’s entertainment offerings boost the brand’s digital game. And Harper’s Bazaar raids InStyle’s talent to up their social media strategy. Vogue and all the glossies continue to fight for relevance as the internet and new technology continues to decimate profit margins for print, and live events aim to cement the brand long known as the high priestess of fashion.
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0:00.0 | It's early evening in December 1995 in Manhattan and a Wintour and a vogue copywriter stand in front of a huge Christmas tree in the great hall of the Metropolitan Museum of Art. |
0:19.0 | The trees made up entirely of blood-red roses. |
0:22.0 | This is Wintour's first time hosting the Met Gala. |
0:26.4 | The legendary fashion editor Diana Reeland retired from the job in 1987. Now the museum is banking on Wintour to bring back the models, artists, |
0:36.2 | glitterati and deep-pocketed celebrities who flocked to Vryland's fanciful extravagances. |
0:47.6 | Wintours wearing a sleeveless white satin column dress by Oscar de la Renta with matching gloves that extend past her elbows. She points it arose not far from the top of the 18-foot tree. |
0:55.0 | That one pops out to the left a bit too much. |
0:58.0 | Fix it. |
0:59.0 | The vogue copywriter's eyes open wide and alarm. |
1:02.0 | The first guests are due to arrive in half an hour. |
1:05.0 | She's only working the event because Wintour banished the usual met staffers |
1:10.0 | after she deemed them not attractive enough. |
1:13.0 | The copywriters afraid of heights, |
1:15.0 | and has no idea whether the Met has a ladder |
1:18.0 | tall enough to reach the offending bloom. |
1:20.0 | But no one ever says no to Anna Wintour. The copy writer scurries off to find help. |
1:27.0 | 30 minutes later, Wintour makes her grand entrance up the Met's famous granite steps. |
1:35.0 | Supermodel Naomi Campbell glides up the staircase in shimmery silver Versace, |
1:40.1 | followed by Kate Moss and a slinky yellow number from Calvin Klein. |
1:44.0 | After them comes a long string of models, designers, and members of New York's Gliterati. |
1:50.0 | They mingle in the hall around the tree with its now perfectly aligned roses. |
1:55.0 | A Met board member tosses back a glass of champagne and winces. |
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