VMI Sports Nutrition - Building a Nutrition Brand With Grit and Innovation

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 5 December 2024

⏱️ 66 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In today’s episode of The Story of a Brand Show! Today, I interviewed Tom Reilly, the passionate and innovative Co-founder, President, and partner behind VMI Sports Nutrition.

Tom’s journey is a masterclass in grit, creativity, and staying true to his mission of delivering high-quality, performance-driven supplements. From humble beginnings to becoming a trusted name in the sports nutrition space, Tom shares how he’s navigating challenges while staying deeply connected to his community and customers.

Here are some highlights from our conversation:

* Building a Brand with Purpose: How gratitude, persistence, and a clear vision fueled Tom’s entrepreneurial journey.

* Solving Real Problems: The story behind ProtoLyte, a protein product that addresses digestion and hydration needs.

* Lessons in Resilience: Overcoming financial struggles, personal sacrifices, and staying committed to product quality.

* Finding Your Niche: The importance of starting with a focused audience and growing organically from there.

* Innovation That Matters: Redefining customer-centric innovation with functional, effective, and value-driven products.

Join me, Ramon Vela, in listening to this inspiring episode as Tom shares his hard-earned lessons, the philosophy behind VMI Sports Nutrition, and his unwavering commitment to improving his customers' lives. 🎧

For more on VMI Sports Nutrition, visit: https://www.vmisports.com/

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Today’s Sponsors:

Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/

Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more.

Augmentum Media - Influencer Marketing for Consumer Brands: https://www.augmentum-media.com/story

What secret do fast-growing Health and Wellness brands like Xtendlife, Nourished, and Hunter & Gather share? They all outsource their influencer marketing to the experts at Augmentum. Augmentum is offering "The Story of a Brand Show" listeners a 30-minute consulting session AND a personalized influencer strategy plan built by their experts for you to implement either with them or in-house. Visit the link above to learn more.

Transcript

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0:00.0	Today we're a lifestyle brand with products in so many categories that are health driven.
0:04.3	But when we started, we really said, okay, the bodybuilders and the power lifters, and I was a
0:09.6	bodybuilder when I started, that was part of my passion for taking supplements is I didn't want
0:13.6	to buy something that was overpriced that I knew wasn't great. And so I wanted to be able to have
0:19.5	an offer for people that was something that I knew would work that I believed in, that I would take. And so I wanted to be able to have an offer for people that was something that I knew would work that I believed in that I would take.
0:24.4	And so we found that niche and we really leaned into it for a period of time.
0:29.2	And it was really, I think, what drove our early success because we focused on that lien.
0:34.8	And once you get a good enough reputation in this specific lane,
0:37.6	then you can grow out of that.
0:49.4	Hey, everyone, this is Ramon Vela, and this is another episode of the story of a brand. Like always,
0:54.9	we have an amazing guest and brand that we're going to feature on today's show. But before we do,
0:59.1	hi, I speak to hundreds of founders and CEOs of CPG brands each year, and they are facing
1:05.6	unprecedented challenges from changing consumer behavior, inflation, electioneer anxiety, the cost of capital,
1:13.7	and more. However, finding an experienced knowledgeable advisor shouldn't be challenging. And that's
1:20.6	why I'm personally recommending that you reach out to Compass Rose Ventures, whether you're looking
1:26.5	for help positioning your brand and
1:28.3	messaging, diversifying your marketing portfolio, preparing for retail expansion, or fine-tuning
1:35.2	your existing retail strategy, or maybe preparing your brand and financials for investors or
1:41.5	acquisition. Simply visit Compassroseventures.com. That's compassroseventures.com to learn more.
1:51.1	Now, without further ado, let's get to the main event. I have with me just such an interesting brand.
1:56.6	I've already tried some of the products. I'm going to give you a little bit of a testimony on the products themselves.
2:03.2	But let me introduce you to Tom Riley, who is president, co-founder, and partner of BMI Sports Nutrition.
	...

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