Mission Craft Cocktails - Real Ingredients, Real Purpose: The Cocktail Reinvention

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 6 December 2024

⏱️ 61 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In today’s The Story of a Brand Show episode, I interviewed Marcin Malyszko, the passionate and innovative Co-founder behind Mission Craft Cocktails.

Marcin’s story is a testament to the power of friendship, persistence, and purpose. With his co-founder, Amit Singh, Marcin is reimagining the cocktail experience, blending exceptional quality with a mission to give back.

Their journey is one of grit, creativity, and community impact, making this episode a must-listen for entrepreneurs and cocktail enthusiasts alike.

Here are some highlights from our conversation:

From DIY to Double Gold: How two best friends turned a COVID hobby into an award-winning brand.

The 5% Pledge: Why Mission Craft Cocktails donates 5% of all sales to local food banks—and the lives it’s impacting.

Crafting Perfection: The two-year journey to develop their lineup of full-strength, shaker-quality cocktails.

Scaling with Heart: Lessons learned from launching and growing in a challenging alcohol industry landscape.

Building a Legacy Brand: Staying true to their mission while creating innovative and unforgettable cocktails.

Join me, Ramon Vela, in listening to this inspiring episode as Marcin shares the story behind Mission Craft Cocktails, their unwavering commitment to quality, and their goal to fund one million meals by next year. 🎧

For more on Mission Craft Cocktails, visit: https://missioncocktails.com/

If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.

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Today’s Sponsors:

Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/

Compass Rose Ventures can help your CPG brand increase customer lifetime value, Expand into the US market, Create an omnipresent and omnichannel footprint, Optimize customer journeys, Build brand communities, and more. Visit the link above.

SARAL - The Influencer OS for Brands: https://storybrandoffer.com/

SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Try it risk-free with an extended 14-day trial, exclusively for The Story of a Brand Podcast listeners. Start today! Visit the link above.

Transcript

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0:00.0	We truly love our product.
0:02.1	And I also think that really goes out to individuals of,
0:05.7	hey, you didn't just create this to start a business and want to build something.
0:09.6	You actually love and have passion for what you felt.
0:12.9	And I think that goes a long way because this journey is so hard.
0:17.2	You will get punched in the face many, many times.
0:20.4	And you don't have that passion or purpose to just find out a solution and figure out,
0:26.4	okay, in the next week or two, something bad is going to happen because we're growing
0:30.7	and things are going to break, that you really have to love what you're building. Hey everyone, this is Ramon Vela, and this is another episode of the story of a brand.
0:50.3	Like always, we have an amazing brand and founder that we're going to feature on today's show.
0:54.6	But before we do, hi, I speak to hundreds of founders and CEOs of CPG brands each year.
1:01.0	And they are facing unprecedented challenges from changing consumer behavior, inflation, election year anxiety, the cost of capital, and more. However, finding an experienced
1:13.3	knowledgeable advisor shouldn't be challenging. And that's why I'm personally recommending that you
1:19.9	reach out to Compass Rose Ventures, whether you're looking for help positioning your brand
1:25.0	and messaging, diversifying your marketing portfolio, preparing
1:29.4	for retail expansion, or fine-tuning your existing retail strategy, or maybe preparing your
1:35.6	brand and financials for investors or acquisition. Simply visit compassroseventures.com.
1:43.7	That's compassroseventures.com to learn more.
1:47.8	Now, without further ado, let's get to the main event. I have with me a founder who I have actually
1:54.1	been wanting to interview for quite a while, maybe almost the whole year. Maybe he sent me
2:00.4	some product and we tried it we really loved it
2:03.5	he actually sent me several flavors and I only have two left now that's how good they are
	...

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