Original Duckhead - The Umbrella Revolution: Sustainability Meets Style

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 3 December 2024

⏱️ 60 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In today’s episode of The Story of a Brand Show, I had the pleasure of speaking with Morgan Cros, the creative mind behind Original Duckhead.

Morgan’s journey is one of resilience, innovation, and sustainability. From a serendipitous moment during a rainy day to creating a unique and environmentally conscious brand, Morgan shares how she turned a classic accessory into a product with purpose and style.

Here are some highlights from our conversation:

* A Rainy Day Revelation: How a broken umbrella sparked the idea for a stylish and sustainable brand.

* Reimagining an Everyday Item: Transforming the humble umbrella into a fashion-forward accessory with a mission.

* Challenges in Manufacturing: Overcoming hurdles to find the right partners and materials for eco-friendly production.

* Building a Brand Through B2B: Growing the business by collaborating with over 1,000 retailers worldwide.

* Sustainability at the Core: Incorporating recycled materials and aiming for a circular economy in every product.

Join me, Ramon Vela, in listening to this fascinating episode as Morgan shares her journey of building a brand that combines functionality, sustainability, and style. 🎧

For more on Original Duckhead, visit: https://originalduckhead.com/

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Today’s Sponsors:

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Transcript

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0:00.0	In today's episode of the story of a brand, I had the pleasure of speaking with Morgan Cross,
0:05.5	the creative mind behind original Duckhead. Morgan's journey is one of resilience, innovation,
0:11.5	and sustainability, from a serendipitous moment during a rainy day to creating a unique
0:17.9	and environmentally conscious brand. Morgan shares how she turned a classic
0:22.2	accessory into a product with purpose and style. We cover how a broken umbrella sparked the idea
0:28.5	for a stylish and sustainable brand. We also talk about transforming this humble umbrella into
0:34.3	a fashion-forward accessory with a mission. We talk about overcoming hurdles to
0:39.0	find the right partners and materials for eco-friendly production. We also talk about building a
0:45.1	brand through B2B, growing the business by collaborating with over a thousand retailers worldwide.
0:51.2	And then finally, we talk about incorporating recycled materials and aiming for a circular
0:56.6	economy in every product. Join me in listening to this fascinating episode as Morgan shares her
1:03.2	journey of building her brand that combines functionality, sustainability, and style. So do me a
1:10.0	favor. Let's grab a cup of coffee. Let's sit back and let's dive into this
1:14.8	episode.
1:24.7	Hey, everyone. This is Ramon Vela, and this is another episode of the story of a brand.
1:29.8	Like always, we have an amazing guest in brand that we're going to feature on today's show.
1:34.1	And believe me, today, I have a great one.
1:37.0	But before we do, hi, I speak to hundreds of founders and CEOs of CPG brands each year.
1:43.6	And they are facing unprecedented challenges
1:46.6	from changing consumer behavior, inflation, election year anxiety,
1:51.9	the cost of capital, and more.
1:54.0	However, finding an experienced knowledgeable advisor
	...

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