Hello, I'm Rose Hamilton, the host of The Story of a Brand Podcast, where we explore the journeys

of over a thousand consumer brands, founders, and diving into their wins, their failures,

and most importantly, the why behind the brands.

Thank you for joining us today.

Let me start by asking you something.

Why are we still choking down vitamins in 2026? We've reinvented

food, fitness, longevity, but we're still swallowing pills that make us nauseous. And here's some of the

part that should stop you. 75% of people take supplements, but only 22% actually enjoy it. So the problem, it's not

belief. The problem is experience. And today's episode is about what happens when someone decides

that experience is broken, and they're going to go fix it. This is Rose Hamilton, your host for The Story of a Brand Show.

For over two decades, I've served as a hands-on executive in growing consumer companies,

including the Vitamin Shop, PetSmart, and Nutrafall.

And I'm the founder of Compass Rose Ventures, a consultancy to emerging CPG brands.

On this show, I'll bring you simple brand growth strategies based on practical experience,

inspiring expert interviews, and my own insights from my time on the front lines in the

fascinating world of health and wellness, beauty, food and beverage, and pet.

Now let's get started with today's episode.

Before I introduce you today's guest, I want you to

picture with me this. You've done everything right. Corporate career, strong resume, a business

idea sitting quietly in your head for years, and then life hits. You get laid off. You recover,

go back to work, get laid off again. At the same time, you're

raising a family, you're pregnant with your fourth child, and then your child is born with unexpected

...