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Under the Influence with Jo Piazza

Visit Ballerina Farm With Me

Under the Influence with Jo Piazza

Jo Piazza, Influence Inc.

Personal Journals, Kids & Family, Technology, Parenting, Society & Culture

4.3833 Ratings

🗓️ 6 May 2026

⏱️ 48 minutes

🧾️ Download transcript

Summary

What happens when you step inside the internet? In this episode, we head to the Ballerina Farm farm shop in Midway, Utah and the Ballerina Farm Dairy (and get a tour with none other than Daniel Neeleman himself). Come, watch and listen in real time as the branding does exactly what it’s designed to do: make you believe that if you just buy the gingham tote or the sourdough starter or the beef tallow, maybe your life could look like this too. Then we go to the dairy. And here’s where it gets complicated. Because behind the prairie dresses and soft-focus Instagram lies a highly technical, data-driven farming operation with robots, trackers, and a whole lot of money powering the dream. It’s not Little House on the Prairie. It’s Silicon Valley with cows. The reality is both more interesting and less idyllic than the feed suggests. Also, yes, everything has protein now. Join our newsletter community here. ORDER The Parisian Heist here. Visit our lovely sponsors here. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0

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0:35.9

Hey all, Joe here, and you are listening to Under the Influence.

0:40.6

The Very, very Ballerina Farm edition. Now, if you're already a subscriber to my

0:45.9

substack over the influence, you might have already listened to some of these clips. I kept

0:49.7

them behind the paywall for a little bit, but I really wanted to resurface this in a bigger

0:53.1

way because there's a lot of conversations going on about Ballerina Farm right now.

0:57.1

I recorded the first part of this episode inside the Ballerina Farm store, getting my first

1:01.3

impressions, the stuff that I ate, I'm hanging out in there with my friend Flannery,

1:05.7

who does not follow any social media influencers and had no idea who Hannah Nealman was when we went into this experiment.

1:13.2

Flannery is also the owner of another woman-owned bookshop, Bluebird and Co. Yeah, she's also amazing.

1:18.6

I only surround myself with amazing women these days, and it has changed my life for the better.

1:26.9

So the sound on this is going to be a little bit different because I'm literally just recording

1:30.3

while I'm wandering around the store and scarfing down one of the most delicious

1:35.2

egg sausage and cheese croissants that I've ever had.

1:39.7

But it's fun.

1:40.3

So come along with me on this romp.

1:47.0

I got to say right from the beginning, this is definitely a different kind of podcast.

1:52.0

A lot of the recordings in here I do right in the spur of the moment,

...

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