Viral Growth: Content Repurposing 3.0 [Business, mindset, entrepreneur, disruptors]

Disruptors

Rob Moore

Careers, How To, Business, Self-improvement, Society & Culture, Marketing, Investing, Education, Entrepreneurship

4.8 • 1.4K Ratings

🗓️ 15 July 2021

⏱️ 17 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This is BRAND NEW content taken from Rob’s brand and marketing mastermind on content repurposing! If you have been listening and following Rob for a while you will have heard him talking about omnipresence and content repurposing, but he has never gone into depth on the layers and structures of it – learn all about this, including hacks and tips to get you started in this episode! KEY TAKEAWAYS Omnipresence is creating the illusion that you are posting unique content on all social media platforms when in fact you are actually creating one ‘master’ piece that you are then repurposing. A few years ago, just using the exact same content in the same format and sharing it across platforms was enough. Now the platforms and algorithms know when this is being done and your reach will be impacted. You may hear that you should focus your attention on the platform where your ideal clients are. But how do you find out what this is and compare? If you use omnipresence and content repurposing effectively this can show you where your ideal clients are and how to market to them! If you can take your original piece of content and make edits in app this is a sure way to trick the algorithms on various social media apps to thinking you have made original content. This means your content will get more reach. BEST MOMENTS “Most normal people do not have 12 hours a day to create unique content” “Make sure you find out where your clients found you originally so you can go back to those places or market to those places” “If you edit in app you get more reach” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Transcript

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0:00.0	Hi, it's Rob, and I'm on brand-of-marketing mastermind.
0:04.9	I have got some amazing clients who are seriously taking on the world in my brand-of-marketing
0:12.6	mastermind, and I'm doing a live content piece on content repurposing 3.0, yes, 3.0,
0:18.5	not 2.0, not 1.0, and I've actually not shared this before, and I only came up with content
0:24.5	repurposing 3.0 this morning.
0:28.9	So you may have heard me talk about omnipresence through content repurposing.
0:35.9	Many of my best clients across the world, whether my podcast listeners or in brand-of-marketing
0:40.8	mastermind, may have joined my omnipresence and content repurposing masterclass, which
0:46.6	you can get for free on my Rob.team platform, it's a £500, £6.5, £7, which now you can
0:54.9	get if you join my Rob.team platform, and many of you might have been on that.
0:58.1	You might have been in my clubhouse rooms, because I've been, we've done clubhouse rooms
1:03.1	for 185 days straight, and you might have heard me talk a lot about content repurposing.
1:09.2	You have not heard me talk about the layers and stages of content repurposing.
1:15.6	To go from content repurposing 0 to content repurposing 3.0.
1:21.8	Now first off, what is omnipresence through content repurposing?
1:26.8	It is creating the illusion that you are posting on all social channels either unique or semi-unique
1:37.9	content when in fact you are doing one masterpiece that you are then repurposing across multiple
1:47.2	channels.
1:48.7	Now maybe some of the biggest influences in the world who have nine figure agencies
1:56.4	might be able to do unique content per platform, Pinterest, Facebook, Instagram, Twitter,
2:03.8	LinkedIn, YouTube, clubhouse, green room, TikTok, stories, reels, you name it, groups,
2:12.9	pages, lives, prerecords, podcasts, I mean that's 15 I've just listed.
	...

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