Vincero Watches - Overdeliver on Products & Services

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 27 December 2019

⏱️ 30 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Initially, Tim Nybo, Co-Founder of Vincero Watches, had moved to China after college with his co-founders to learn about manufacturing. They weren't even focused on watches. They had just come upon watches by chance; they didn't even know how hot the market was getting here in the states. But they decided to jump in 100% and learn as much as possible along the way. It was this attitude of "going all in" and "willingness to learn new things" that has helped them make Vincero Watches into a premium DTC lifestyle brand.

In Part 1 of this feature, Tim discusses Why can't do entrepreneurship with 50% effort, Why not having the infrastructure for growth was a mistake, Why you should choose co-founders who compliment your strengths and who you enjoy, Why part of business is having a plan A, B, C (regarding China Tariffs), Why "once they click, you must exceed expectations", Why they design products with feedback from their loyalty program, Why their demo consists of people who are ambitious and on the road to success, What the "person to person" concept is and why it's so important to Vincero, What the DTC concept really means to brands, and so much more.

Join us while Ramon Vela interviews Tim in Part 1 of this episode and listen to him share the inside story of a brand.

For more on Vincero Watches visit: https://vincerowatches.com/

Visit our advertiser: : refersion.com/cf
Visit our Sponsor: https://www.retentionscience.com

Transcript

Click on a timestamp to play from that location

0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce podcast, and he's not your average host.
0:14.3	This is The Story of a Brand with your host, Ramon Vela.
0:21.4	I think if you can over-del the product and over deliver on the service,
0:26.0	people really cherish that.
0:29.5	It's a rare thing from brands that's really and truly not just say it,
0:33.3	but actually put the customer service first and the customer first.
0:36.6	And the customers will respond in kind.
0:39.3	That's what at least what we've seen.
0:41.3	And so we measured our ability to do that and to act as a person-to-person company
0:46.3	throughout our entire company.
0:48.3	And that's what guides us.
0:50.3	And I like to think that's why we've had a lot of the success we've had in a crowded marketplace with a lot of competitors.
0:57.8	We've been able to do what we do and spend on what we do on marketing because of our loyalty and retention.
1:04.3	And so I think if you do take a long view of a business, treating your customers right and going above and beyond to build that
1:12.2	relationship, especially now in the DTC world, it is your number one advantage.
1:20.1	This episode is brought to you by the great folks at Refursion.
1:24.0	Refersion manages, tracks, and grows your affiliate marketing program allowing you to stay focused on building your brand.
1:31.2	With Refersion, you can recruit an infinite number of affiliates and influencers and analyze data to best optimize your marketing strategy.
1:40.0	As an exclusive to my listeners, Refersion will knock off 18% of the cost of your annual subscription
1:46.9	plan. So head to Refersion.com forward slash CF for a 14-day free trial and experience advanced
1:55.7	affiliate marketing made simple. Again, that's Refersion.com forward slash CF for a 14-day free trial.
2:06.7	Hey, everyone, this is Ramon Vela, and this is another exciting episode of the story of a brand.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Ramon Vela, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Ramon Vela and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.