Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce podcast, and he's not your average host.

This is The Story of a Brand with your host, Ramon Vela.

The association of not having to wear a tie or a suit was, it started to kind of become the new normal.

And, you know, even if you, you know, go travel to New York or to other places historically

where, you know, people would wear a suit and ties to work, you see that historically where, you know, people would wear suit and ties to work.

You see that trend continue, you know, where you can wear a jack, you know, just a nice,

you know, jacket and a t-shirt and a pair of jeans. And that's a look that can get you from day

to night, really. And I think that I don't see that pendulum swinging back the other way in fact I

start to we're starting to see these trends where you know people are really diving into the

fabrication of the products and how do you make those you know more lifestyle performance products

available to people that actually look nice but you don't have to sacrifice comfort and that's one of the things the areas are really leaning into as well as is delivering

really high quality product that fits amazing, that looks great, but is very comfortable.

Hey, thanks very much for joining us today.

This is going to be a fantastic episode.

However, before we begin, I have something kind of serious to talk to you about.

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