Vincero - Customers are at the Heart of the Design Process

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 30 December 2019

⏱️ 25 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In Part 2 of this feature, Tim Nybo, Co-Founder of Vincero Watches, continues sharing the inside story of building one of the world's premium DTC lifestyle brands.

In Part 2, Tim discusses What the symbolism of the "Italian Marble" in their watches means, Why customers want to feel part of your Brand's story, How customers can tell if you are genuine or not, What living your legacy means to Tim, How Vincero puts the customer at the heart of their decision making, How they employ the "Updated Modern Classics with Edge" concept to their design, Why you should build brand awareness through storytelling, and Advice for people in their 20's and so much more.

Join us while Ramon Vela interviews Tim in Part 2 of this episode and listen to him share the inside story of a brand.

For more on Vincero Watches visit: https://vincerowatches.com/

Visit our advertiser: : refersion.com/cf
Visit our Sponsor: https://www.retentionscience.com

Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce
0:10.9	podcast, and he's not your average host.
0:14.4	This is The Story of a Brand with your host, Ramon Vela.
0:21.6	Customers, even if they can't point out all the small details about what makes a story congruent,
0:27.6	they inherently understand it if you're telling a congruent story.
0:32.0	And it all builds on each other.
0:34.3	So in the end, have a huge impact on the business.
0:37.4	I think for us, too, I believe customers can tell if you're being genuine or not.
0:44.3	So instead of this just being a marketing message, right, we put like Italian marble, small
0:50.0	piece of Italian marble in the back of our watches just to remind people that Rome wasn't
0:54.1	built in the day, that you can just to remind people that Rome wasn't built
0:54.3	in a day, that you can do anything that you put your mind to, and we outline it with the idea
0:59.6	of live your legacy. So this isn't a mantra and idea that we truly and fully believe in,
1:05.4	and it's hopefully present throughout the brand and the story that we're trying to tell.
1:12.2	This episode is brought to you by the great folks at Refersion.
1:16.0	Refersion manages, tracks, and grows your affiliate marketing program allowing you to stay
1:21.2	focus on building your brand.
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1:28.3	data to best optimize your marketing strategy. As an exclusive to my listeners, Refersion
1:35.1	will knock off 18% of the cost of your annual subscription plan. So head to Refersion.com
1:42.0	forward slash CF for a 14 day free trial and experience advanced
1:47.8	affiliate marketing made simple.
	...

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