True Vintage - Europe's Leading Online Vintage Clothing Store

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 3 January 2020

⏱️ 22 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this special dual feature, we interview Rory Westbrook, Founder of True Vintage, Europe's leading online vintage retailer, and John Murray, Co-Founder with Rory at Shoppex, the industry-leading mobile app builder for e-commerce brands. When Rory started True Vintage in college, his friends and family gave him 12-24 months before customers would lose interest, but he proved them wrong. Six years later, True Vintage has doubled growth year after year.

In Part 1 of this episode, Rory and John discuss How Rory started True Vintage in College and how students loans helped, Why Instagram was key to success in the early days (and today), How being early selling vintage clothing online was so crucial, How Rory was planning his own brand as early as 10 years old, Why not liking "being told" what to do is key to entrepreneurship, Why problem-solving is a key trait for entrepreneurs, What advice he would give to people in college or just graduated, What Rory would do differently if he had to do it all over again, and so much more.

Join us while Ramon Vela interviews Rory & John in Part 1 of this episode and listen to them share the inside story of a brand.

For more on True Vintage visit: https://www.truevintage.com/

For more on Shoppex visit: http://shoppex.co/

Gorgias - Gorgias.link/story
teelaunch - teelaunch.com/story
Retention Science - RetentionScience.com

Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce
0:10.9	podcast, and he's not your average host.
0:14.4	This is The Story of a Brand with your host, Ramon Vela.
0:21.6	In terms of, yeah, not being, people saying that it wasn't going to work, I mean, five, six
0:27.6	years ago when we started it, there weren't many vintage retailers that were doing really
0:32.6	well online. So in that respect, we were quite early in there and didn't have huge amount of competitors.
0:40.3	So over the years that's since changed with new platforms coming into place at Deepop and grailed and of course eBay's been there for a while.
0:51.3	But yeah, when I started, it wasn't competitive.
0:58.1	But, yeah, most people were very supportive.
1:02.7	But, yeah, I didn't think it would grow to the size of the business is today.
1:06.2	Hey, you.
1:07.8	Yeah, you.
1:14.3	You work so hard to acquire customers, but what are you doing to keep them happy?
1:21.8	Now, I'm shocked by how many e-commerce stores don't have a help desk, let alone one built specifically for e-commerce.
1:28.4	So let me introduce you to Gorgeous, which is the number one rated helpdesk for-commerce and sets up with Shopify and dozens of other apps right out of the box. So not only can they help you give
1:34.7	better, faster, and more accurate resolutions, they can even help you increase revenues.
1:39.9	So visit Gorgeous.com. Link forward slash story. Again, that's gorgeous spelled g-or-g-I-A-S dot link forward slash story.
1:54.3	And keep in mind if you sign up, you get your second month for free. When we were kids, we were
2:00.2	promised all sorts of stuff. Jet packs in
2:02.5	the future, flying cars, unfortunately, we didn't get them, but we got something much better,
2:07.5	print on demand. With T-launch and print-on-demand, you can start your own online business with
2:13.5	no upfront cost, unlimited variety of products, and no dead stock, you can't move.
	...

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