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If you rewind to the 1980s and 90s, video stores were everywhere.

They came in different shapes and sizes, states of cleanliness and levels

of cool. But they had one thing in common, racks and racks of videotapes. But now,

with thousands of titles available to stream at the click of a button, what does a physical

store really have to offer? A shopping destination?

A bit of nostalgia?

Just a memory?

Today, ephemeral producer Trevor Young traces the rise, fall, and potential future of the video

store. When I was about eight or nine, my mom started taking me to a local video store in Austin, Texas, called I Love Video.

Up to that point, my idea of cinema was Star Wars, the Phantom Menace.

I've been wondering, what are midi-chlorians?

Middichlorians are a microscopic-form that resides within all living cells.

I don't understand.

But at I Love Video, I was exposed to a vast library of old-timey classics.

But what about us?

We'll always have Paris. Horror flicks.

Ethereal dramas.

Mr. Malcovic, I think I can explain.

Yeah, explain.

We operate a little business here that simulates for our clientele the experience of being you actually.

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