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The Tom Ferry Podcast Experience

Video Marketing Strategies to Captivate a Modern Audience | #TomFerryShow

The Tom Ferry Podcast Experience

Tom Ferry

Education, Self-improvement, Business

4.81.1K Ratings

🗓️ 31 July 2018

⏱️ 32 minutes

🧾️ Download transcript

Summary

Video is quickly coming to dominate all things marketing. It has changed our habits and our lives online. That means there’s no way to create “too much” content about video marketing. The script is flipped on this episode as I get interviewed by Jeannine Londono about: - The three E’s of video marketing - Do’s and Don’ts of video marketing - Which online platforms are best - How to step outside your comfort zone to get started and - The four videos you absolutely MUST create Learn more: https://tfi.media/2PiIjtd

Transcript

Click on a timestamp to play from that location

0:00.0

Hey, welcome to the Tom Ferry Show.

0:01.4

Today the table was flipped.

0:03.0

I got interviewed by a former sales associate of mind

0:05.6

on the power online video marketing is a super powerful tool. Today I have

0:19.9

the pleasure of being with an innovative and very dynamic coach who happens to be a master in this

0:25.4

department.

0:26.4

Tom Ferry.

0:27.4

I was like, I'm so happy it was me.

0:28.6

I wasn't sure who you were talking about for a second there.

0:30.7

Thanks so much for having me.

0:31.7

Thank you.

0:33.0

Today what I'd like to touch upon is the do's and don'ts of video marketing.

0:38.0

And also I want for you to share some ideas of how to captivate the client, not interest or, you know, engage in the client, but actually

0:46.0

captivate them and bring them in.

0:47.3

Sure, sure.

0:48.3

So can you share with me a few ideas of what we must do to stand out in video marketing?

0:55.0

So let me give you a little backstory first.

0:57.0

So in 2007 I was on the golf course with a buddy mine

1:01.0

and a guy who has an absolutely no personality gets introduced

1:04.8

me and I'm like hey so who are you is like oh my name is David I'm like where are you from

1:08.1

he's like I'm from New York I'm like what do you do he's like I work for a little

1:11.0

coming called Google and I was like Google

...

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