Hey, gang, this is Carl White.

Broadcasting actually in my house today, broadcasting here at one of the secret headquarters for the mortgage marketing animals here.

Listen, Loan Officer Freedom, number uno podcast in the world today for loan officers and it's

just an honor to have you as part of it and you're on the right episode if you want to hear about

video marketing by the masters sounds kind of weird to say that steve yeah uh but but dude we're

but we get a lot of eyeballs we get a lot of eyeballs. We get a lot of eyeballs on our

video marketing. And I, and I, and I'm, I, I, I always kind of say this tongue and cheek, but,

but at least in my case, it's really true. I'm living proof. It doesn't matter what you look

like to do video marketing very successfully.

You know, I'm no Brad Pitt. You're kind of a handsome guy, right? But I'm no Brad Pitt.

And I know that. And that's my opening line when I talk about video marketing. And yet I've

got millions of views and I've made really good money on it, both from the consumers, right,

on Consumer Direct. I've done really well

with the real estate agents doing marketing as a branch manager. I've grown my branch, you know,

with loan officers through video marketing. Of course, on training with the mortgage marketing

animals and the Freedom Club, it all started with video marketing. And yeah, it's worked out for me really, really well. And so at the last minute, we had another topic picked out. But the last minute, I thought, hey, let's talk a little bit about video marketing. So Mr. Steve Kimes. Hey, brother. Well, what a great topic. You know, and it's something in today's environment you know car 20 years ago it was really pretty

difficult to do you had to have so much equipment you had a little bit of a technical knowledge

but my gosh the the barrier of entry is almost nothing now just record and upload dude you i mean

literally there's nine-year-olds that have a million views on youtube you Oh, yeah. So, yeah, this is not hard stuff. And I think the biggest thing to get over, I think, and we're going to talk about equipment and platforms and what do you say and how often? What do you wear? I made a little cheat sheet. What do you wear? Who do you do it with? How often? How long are they? And what do you say? But I think the first thing we need to get rid of is the, let's call it video reluctance. And you know, and that's an easy one. I've been quoted on this probably more than anything else that I've ever been quoted on. And that when we're doing video marketing, you go, well, I don't like the way I look.

Hey, me neither, right?

Not that I don't like the way you look.

I don't like the way that I look, right?

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