Vice and Virtue - The Moral Premise with Stan Williams | The Julia and Gino Show

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4.9 • 842 Ratings

🗓️ 29 August 2023

⏱️ 39 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this enlightening discussion, Gino and Julia dive deep into the world of storytelling with special guest, Stan Williams, author and expert on the "Moral Premise." They explore the magic behind memorable movies, the essence of well-rounded characters, and why some films resonate while others fall flat. Stan sheds light on the importance of connecting with an audience's values and the art of showing rather than telling. The conversation takes a turn into the realm of business, where Gino seeks insights on using storytelling to captivate potential investors. Key Highlights: The significance of flawed yet redeeming characters in storytelling. A critique on current Disney movies and their didactic nature. Practical storytelling tips for business and real estate pitches. The transformative power of narratives in personal and professional settings. We're here to help create multifamily entrepreneurs... Here's how: Brand New? Start Here: https://jakeandgino.mykajabi.com/free-wheelbarrowprofits Want To Get Into Multifamily Real Estate Or Scale Your Current Portfolio Faster? Apply to join our PREMIER MULTIFAMILY INVESTING COMMUNITY & MENTORSHIP PROGRAM. (*Note: Our community is not for beginner investors) 👉https://jakeandgino.com/apply About Jake & Gino Jake & Gino are multifamily investors, operators, and mentors who have created a vertically integrated real estate company. They control over $250M in assets under management. They have created the Jake & Gino Premier Multifamily Community to teach others a simple three-step framework for investing in multifamily real estate. Connect with Jake & Gino on the social media platform you are most active on: https://jakeandgino.com/link-tree/ #multifamilyinvesting #apartmentinvesing #multifamilysyndication #realestatetrends #investingstrategies #financialstrategies #personalfinance #entrepreneurlife #businessgrowth

Transcript

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0:00.0	Hello and welcome. I'm Julia Barbaro, host of the Julia and Gino podcast. I'm here with the co-founder of Jake and Gino, my husband and co-host, Gino Barbaro.
0:10.0	Julia, how are we doing today? Amazing, as usual. We've got a great guest today. This is exciting.
0:14.3	An excellent show. It's sort of something that I've been wanting to find out what's going on today nowadays. But let's get into
0:22.7	the show. I mean, Stan Williams is an award-winning film, video show, and music producer, media
0:27.8	distributor, author, and Hollywood script consultant. He's the author of several books, including
0:32.0	the moral premise, which we're going to be talking about today. Harnessing virtue and vice for
0:36.6	box office success
0:37.7	that Will Smith calls the most important tool in his toolkit, his memoir growing up
0:42.3	Christian, searching for a reasonable faith in the heartland of America. Welcome, Stan.
0:47.1	Hi, glad to be here, Gino and Julia. Yeah, we're super excited for this. You know, movies, I mean,
0:53.5	my husband and I cannot wait sometimes just to sit at the end of the day and watch something really good on TV.
0:59.2	We're kind of having a hard time lately just find something.
1:01.7	And we don't know why.
1:02.6	And we're a little frustrated, to be honest.
1:04.7	And after reading the moral premise, I know why.
1:07.6	So Stan, let's dive into the book, The Moral Premise.
1:10.0	Let's talk about the storytelling.
1:14.9	What is the moral premise? Why did you write the book, first of all? Who did you write it for?
1:25.2	Well, I'm a longtime documentary film producer here in the Detroit area. I worked for decades with the automobile corporations and other major, you know, Fortune 100 companies
1:32.0	as a writer and as a film director and producer and stuff like that.
1:36.9	And I got kind of bored doing it about the sixth time that you produce a video to teach
1:43.9	salesman in a dealership how to lease a car or sell a lease instead of selling the car, it gets a little boring on my end.
	...

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