Very Special Episodes: Being Joe Isuzu
Ridiculous Crime
iHeartPodcasts
4.5 • 1.4K Ratings
🗓️ 1 November 2025
⏱️ 51 minutes
🧾️ Download transcript
Summary
In the golden age of 1980s television, few faces were more familiar — or more dishonest — than Joe Isuzu’s. Actor David Leisure brought the fast-talking car salesman to life, turning a parody of advertising into one of its greatest icons. In this Very Special Interview, the man behind America’s favorite liar revisits the campaign that changed commercials forever.
*
Hosted by Zaron Burnett, Dana Schwartz, and Jason English
Written by Zaron Burnett
Senior Producer is Josh Fisher
Editing and Sound Design by Chris Childs
Mixing and Mastering by Baheed Frazier
Original Music by Elise McCoy
Show Logo by Lucy Quintanilla
Executive Producer is Jason English
See omnystudio.com/listener for privacy information.
Transcript
Click on a timestamp to play from that location
| 0:00.0 | This is an I-Heart podcast. |
| 0:04.8 | People called them murderers. |
| 0:07.1 | Ten years later, they were gods. |
| 0:09.7 | Today, no one knows their names. |
| 0:12.2 | A group of maverick surgeons who took on the medical establishment |
| 0:15.3 | who risked everything to invent open-heart surgery. |
| 0:19.0 | Welcome to the Wild West of American Medicine. |
| 0:21.8 | I'm Chris Pine, and this is Cardiac Cowboys. |
| 0:25.1 | If you like medical dramas, if you like heart-pounding thrillers, you will love cardiac |
| 0:29.4 | cowboys. |
| 0:30.5 | Listen on the IHeart Radio app or wherever you listen to podcasts. |
| 0:34.4 | Sponsored by Jasper AI. |
| 0:36.2 | AI Built for marketers. |
| 0:51.5 | All right. |
| 0:58.0 | All right. Let's shoot this. Picture, sound, and action. |
| 1:02.0 | Whenever you're ready, Mr. Leisure. |
| 1:06.0 | You know, it's interesting. |
| 1:07.0 | If you watch the first commercial, I'm pretty normal, right? I'm going like, |
| 1:11.6 | Hi, this is a car, and I'm a guy talking about the car, and if you come in tomorrow, you'll |
| 1:16.3 | get a free house. You have my word on it. So I'm just talking like I'm talking right now, |
| 1:21.3 | and as we went along, I got a little bit more animated, and my voice got a little more different, |
| 1:27.0 | and then I got a little bit bigger. |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from iHeartPodcasts, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of iHeartPodcasts and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.