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The Story of a Brand

Vejo - The World's First Pod-Based Blender

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5145 Ratings

🗓️ 25 August 2020

⏱️ 34 minutes

🧾️ Download transcript

Summary

After partaking in a couple of business ventures, Christoph Bertsch, Founder & CEO at Vejo, saw an opportunity in the market. So he put the pieces together and took that dive into creating Vejo. Christoph takes us through the process of innovating a single-use blender that focuses on helping the customer receive a truly convenient healthy experience while having it taste great. Whether it’s after a long hike under the Los Angeles sun or doing a run on the treadmill, Vejo makes it simple to have your choice of smoothies in just 30 seconds with the world’s first pod-based blender.
 
In part one, Christoph discusses The origins of Vejo; The process of innovating a new product; The importance of health in a post-COVID world; Dealing with anxieties and insecurities of change; Fixing the details for potential buyers; How to best showcase your company journey; and so much more. 
 
Join us while Ramon Vela interviews Christoph in Part 1 of this episode and listen to him share the inside story of a brand.
 
For more on Vejo visit: https://www.vejo.com/
 
 
MarketerHire -  https://marketerhire.com/ (code: SOB)
Retention Science - RetentionScience.com

Transcript

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0:00.0

Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce

0:10.9

podcast, and he's not your average host.

0:14.4

This is The Story of a Brand with your host, Ramon Vela.

0:21.3

Vio is a company which was just like founded by me five and a half years ago with the intention

0:28.3

to make nutrition accessible, just like healthy nutrition accessible to just like

0:34.4

everybody and with the intention to live just like through nutrition a healthier

0:39.3

happier lifestyle and therefore we created just like together with people who did the design

0:45.7

of the beats headphones is this beautiful little mobile blender which you can carry around with

0:51.3

you and with the blender we have like our plans.

0:55.7

These are little capsules where you have like your free stride,

0:58.6

prudent vegetable vegetables inside, or we call them functional plans.

1:02.5

You know, if you're sleeping disorders or you want to work out,

1:06.3

you know, we have pre and post workout plans.

1:08.4

So different kind of functional plans, which you can incorporate

1:11.4

in such an easy way in your daily regime that it's just like so easy to have access to healthy

1:18.4

nutrition on the go wherever you are. Every day, a different brand tells me that they need to hire a marketer ASAP, but they can't find someone they trust.

1:33.3

That's why I refer them to marketer hire.

1:36.3

If you're looking for a marketer who specializes in direct-to-consumer in e-commerce work, such as Facebook or Google ad specialist, growth marketer, social media

1:45.4

maven, or an expert in another marketing role, give marketer hire a try. They have extensive

1:52.1

experience and come from some of the best companies like Uber, Headspace, Swell, third love,

1:57.0

among many others. And guess what? It's simple and it's fast tell them about your

2:01.7

project or your need and they'll match you with the right candidate within 48

...

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