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The Story of a Brand

Vejo - Making Health Cool

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5145 Ratings

🗓️ 26 August 2020

⏱️ 33 minutes

🧾️ Download transcript

Summary

Whether people use an existing blend or participate in the Vejo+ personalized program, Christoph Bertsch, Founder & CEO at Vejo,  shares that understanding their customers at a deeper level and constant innovation is keeping Vejo moving the needle to help people have a better healthier life. Here's the rest of the story.
 
In part two, Christoph discusses: Why many ailments are due to lack of nutrition; What is the Vejo+ program; Creating personalized pods for athletes; What's their Nourish the Hero program; What is Vejo's vision of the future; Why his goal is to make health cool; and so much more. 
 
Join us while Ramon Vela interviews Christoph in Part 2 of this episode and listen to him share the inside story of a brand.
 
For more on Vejo visit: https://www.vejo.com/
 
 
MarketerHire -  https://marketerhire.com/ (code: SOB)
Retention Science - RetentionScience.com

Transcript

Click on a timestamp to play from that location

0:00.0

Recorded at Retention Science Studios.

0:08.0

This is not your average entrepreneur or e-commerce podcast.

0:12.0

And he's not your average host.

0:14.4

This is The Story of a Brand with your host, Ramon Vela.

0:21.2

We listen, you know, I mean that the packaging is beautiful, but we heard now multiple times,

0:26.1

hey, it's too much packaging.

0:27.3

Yes.

0:28.3

Okay, point taken.

0:29.8

Good argument.

0:30.7

We got really some good feedback from people.

0:34.2

And of course, you know, you have to listen.

0:36.7

There are so many smart people out there. Listen to the customer and learn. You know, this is like have this this politic in the company where if somebody criticize you, it's take it as an opportunity to be a better self, you know. I mean, obviously there are sometimes things where you disagree with, but just be open,

0:58.7

you know, to at least accept different opinions and be open mind and try to incorporate

1:05.0

everything in your company strategy, you know, what's possible.

1:08.6

And obviously have the better argument with these

1:12.1

people when they might be wrong, you know?

1:20.4

Every day a different brand tells me that they need to hire a marketer ASAP, but they

1:25.9

can't find someone they trust. That's why I refer them to

1:29.6

marketer hire. If you're looking for a marketer who specializes in direct-to-consumer

1:34.6

and e-commerce work, such as Facebook or Google ad specialist, growth marketer, social media

1:40.0

maven, or an expert in another marketing role, give marketer hire a try. They have extensive

1:46.7

experience and come from some of the best companies like Uber, Headspace, Swell, third love,

...

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