Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce

podcast, and he's not your average host.

This is The Story of a Brand with your host, Ramon Vela.

It's a slow process, and there are barriers out there that even if you want to make it fast,

you need to have the right of passage.

Let's pretend that you're a buyer from a large corporation and you're making, you know,

very good salary.

Are you going to risk your position over a new product that you don't know the results?

I mean, your bosses are paying you to do the job and not just to do charity.

And you know, so you need to be realistic.

There is, I mean, you talk about profit.

Profit is something that doesn't, I mean, it doesn't exist.

If you start making profit on your first year, I mean, I've been losing money for the past four years.

And I don't pretend to make any money for the next quality five years.

What I do pretend is like, where was Sotabosa?

Four years ago, it was just a project on a piece of paper. And that was the evaluation back there.

Two years ago, when we changed, when we start using the Brazilian spark,

we gain a little bit of value.

Now that we introduce two more flavors,

in terms of the criteria, it a big more valuation and large corporations

I think is no people basically as consumers discover and as you grow I think that

you're looking more of what you represent as a brand not how much money you're making

...