At CES 2026, the conversation around artificial intelligence and automotive shifted in a meaningful way from experimentation to execution.

EY has captured those insights in a new report, AI in motion, exploring how automakers and suppliers are putting AI to work across vehicles, factories, and enterprise operations. You can access the full

report now at otonnews.com slash EY.

Hi, and welcome to the Automotive News Shift podcast, where we bring you the latest on automotive

technology, trends, and transformation.

I'm Molly Boygan, tech and innovation reporter at Automotive News. We're doing something a bit

different today. We have promised in the past to break down automotive technology and complex

issues, and in the interest of making good on that promise, we are going to get into

the nitty-gritty and explain a concept. What actually is vehicle architecture? We talk about it

all the time on this show. The industry needs consolidated vehicle architecture to enable

software-defined vehicles and the related features, but what does that actually mean? So with help from Alex

Euler, Director of North America at SBD Automotive, who's one of my go-to sources on vehicle

software and my colleague Jake Neer, we are going to get really nerdy and help you understand

one of the fundamental shifts happening in the world of the auto industry. But first, let's talk about the week. For that,

I'm joined by my colleague, Mark Homer, who covers dealers and retail technology for automotive news.

Hi, Mark. Hey. Great to see you. So you are gearing up for a big trip to Las Vegas for NADA,

and you've been writing about how AI will be at the center of the show. Why do you think that dealers are so

interested in learning about AI and using AI to improve operations at the dealership? I think it applies

because AI is going into everything. AI is everywhere. Everybody's talking about it in every industry,

at work, at home, in movies and cinema, it's everywhere.

And because it's everywhere, it's coming to all the technology that they use to sell cars,

to balance their books, you know, to reach customers.

...