Quiet Punch - Boxing is the Gateway Drug to Training

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 8 October 2023

⏱️ 64 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This episode is brought to you by Rebuy, Reviews.io, and SARAL.

Today, we interview Brian Pedone, CEO of Quiet Punch. Quiet Punch is the most affordable and all-inclusive home boxing solution available. Their platform tracks performance, connects users, and dramatically increases engagement.

Their mission is to “make boxing and combat sports accessible to all regardless of their living situation.”

Highlights:

* His gratitude story: a father who helped him with boxing.

* Starting a boxing club in College

* He started a gym for high schoolers and did coding to pay the bills.

* Moving to Manhattan and making money doing corporate training (boxing)

* Boxing is the Gateway Drug to Training

* Changing the connotation of training

* How he came up with the Quiet Punch idea

* How he started mass marketing the product, Part 1 (The infomercial)

* Lesson: Don't give your idea to someone else; do it yourself.

* Getting the money for his first 1000 units.

* How he started getting orders with a trending video

* Capturing emails and building his FB followers

* Hard lessons: selling at a loss, letting the patent expire, and not caring about margins.

* Life lesson: do not wait until you’re retired to do what you want

* His Shark Tank Story and Lessons Learned.

* Almost doing a deal with Damon John

* Big Lesson: it's better to be balanced than to get too high or too low and then crash

* Overview of Quiet Punch: what it is, how it fits on the door, how people use it

* Conducting a study on how boxing helps people 65 and older with their cognitive health

* Why he isn't offering a subscription

* His deal with Everlast to getting into retail.

* Gamification: challenging others online

* Review of Quiet Punch exercise programs

* And more…

Join Ramon Vela and Brian Pedone as we break down the inside story of Quiet Punch on The Story of a Brand.

For more on Quiet Punch, visit: https://quietpunch.com/

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Transcript

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0:00.0	I usually tell people that boxing is kind of like the gateway, like the gateway drug to training because people like, I don't want to work out.
0:06.2	I don't want to do the treadmill.
0:07.2	I don't want to do the stairmaster.
0:08.7	I don't want to lift weights, but I like to like the hit things.
0:11.3	Like this is kind of fun.
0:12.4	And they realize, oh, wait, this is actually like exercise. doing some boxing, and then they start to incorporate other aspects that they figure at one point
0:21.1	with like too tedious. Like, oh, I don't want to actually do exercise. But it is. It's like a stress
0:26.2	reliever. And then as you're relieving that stress, you also realize that wow, like my body's starting
0:30.5	to change. And again, like you said, it is. It's the whole body. It's the legs. People think just the
0:34.9	arms, but it's the whole body working and obviously the cardio,
0:37.8	too, with boxing.
0:49.1	Today we interview Brian Padone, CEO of Quiet Punch.
0:53.7	Quiet Punch is the most affordable and all-inclusive
0:56.6	home boxing solution available. Their platform tracks performance, connects users, and dramatically
1:02.8	increases engagement. Their mission is to make boxing and combat sports accessible to all,
1:10.4	regardless of their living situation.
1:12.6	This interview, we not only focus on this amazing product and what it's all about and how people use it and why it's so exciting,
1:21.6	but we also talk about the entrepreneurial side, the challenges, the mistakes he's made, the triumphs, the wins,
1:29.0	and the anxiety in all of the above. We first start talking about his gratitude story, about how
1:35.2	his father helped him with boxing, and how he learned along the way that boxing is the gateway
1:40.6	drug to training. In other words, if you don't like to exercise, boxing can be a
1:46.9	great way to get into training and exercise because it's so fun, it's exciting, it's exhilarating,
	...

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