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The Speaker Lab Podcast

VAULT - Selling Yourself as a Speaker

The Speaker Lab Podcast

The Speaker Lab

Authors, Public Speakers, Public Speaking, How To, Marketing, Smallbusiness, Coaching, Education, Entrepreneurship, Speaking, Business, Side Gig

4.8575 Ratings

🗓️ 10 June 2021

⏱️ 37 minutes

🧾️ Download transcript

Summary

 Welcome to back to The Vault --- a special edition of The Speaker Lab Podcast where we are unlocking timeless episodes by revisiting some of your favorites from the show.

Today we’re talking about how to sell yourself as a speaker with Matthew Kimberly. Matthew shares how to build trust and credibility in sales and as a speaker. Matthew shares his masterful approach to speaking for free and the secret behind his successful business model.

Check out the episode and more HERE

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Transcript

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0:00.0

Hey, friend, are you looking for ways to book more paid speaking gigs?

0:03.7

Well, of course you are.

0:04.4

Maybe you're just starting out as a speaker. You're trying to figure out what to prioritize in order to get booked and paid as quickly as possible. Listen, if that's you, I want you to join us for a free live training where you're going to learn how to create the number one marketing asset that you need to consistently book more paid gigs. This is a tool that one speaker on our team used to book over $36,000 in paid gigs before he even had a website.

0:27.2

This training is free.

0:28.1

It's live and we offered a few times a week so you can find a time that works best for you.

0:32.5

All you got to do is head over to thespeakerlab.com slash get booked.

0:36.3

That's all one word.

0:37.2

Thespeakelab.com slash get booked. That's all one word, the speakerlap.com slash get booked

0:39.3

and register right now. We look forward to seeing you on the live training.

0:52.4

Hey, what's up for instance? Grant Walden here. Welcome back to the speaker Lab podcast. Once again, today we're going to be going back in the archives and pulling out one of your favorite, one of the most popular episodes that we've done from a few years ago. And sharing it with you in case you missed it the first time around, this is your chance to redeem yourself. So today we're going to be talking about how to sell yourself as a speaker with Matthew Kimberly. Now, as an expert in sales, Matthew is going to share his masterful approach to speaking for free, why that matters, and also the secret behind his successful business model. Now, you might be thinking, I'm not a salesperson or I don't like to be sales or anything like that. And friends, listen, this is not a problem at all. Don't worry about that. Okay. Matthews, you're going to share how to build trust and credibility in sales and as a speaker. He has a unique story of establishing trust and stature in a competitive industry. And he's here to lend his expertise so you can discover how to set yourself apart. So let's take a step back in the archives here. Let's get to it. Here's my conversation from the past with Matthew Kimberly. Enjoy it. Hey, what's up, friends? Grant Baldwin here. Welcome back to the Speak Alap podcast. Today, joined by my buddy Matthew Kimberly. And you can't see him, but this guy is devilishly handsome. He's got a lovely accent. We're going to have a good time today. So Mathley, thanks for joining us. First of all, give us a quick snapshot of speaking, how speaking fits into your world. How much speaking are you doing? Who are you speaking to? And give us all things speaking and how it fits in. Right. I was born in Alabama and I realized that when I spoke with this accent instead, my

2:22.7

rates just went through the roof.

2:24.7

So now I pretend to be from the UK.

2:27.6

I have a business which provides counsel and advice primarily to small business owners,

2:33.2

sometimes around very specific areas like

2:35.7

communicating by email, and sometimes around more broad areas like setting up a marketing

2:41.5

strategy. And I've been speaking for eight years, more or less, which is a little bit less

2:48.9

than I've been doing this job.

3:01.1

And I started speaking as many do for free as a way to broadcast or market myself.

3:07.0

To this day and the way that speaking is incorporated in my business right now,

3:13.2

it is primarily a marketing budget line item.

3:14.8

What do you mean by that? I mainly spend money to speak, mainly spend money to speak.

3:19.7

Okay.

...

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