Embracing Business Development as a Speaker with Mo Bunnell

The Speaker Lab Podcast

The Speaker Lab

Authors, Public Speakers, Public Speaking, How To, Marketing, Smallbusiness, Coaching, Education, Entrepreneurship, Speaking, Business, Side Gig

4.8 • 575 Ratings

🗓️ 8 June 2021

⏱️ 38 minutes

🔗️ Recording | iTunes | RSS

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Summary

Embracing business development as a speaker might not be your favorite aspect of speaking, but it is one of the most critical.

And our guest, Mo Bunnell, is an expert on the topic. Mo is a speaker, author, and trainer. On today's show, Mo tells us how he went from being an actuary to a business development (BD) expert generating over $70 million in client revenue to running his own BD organization.

Join us to hear Mo's insights and expertise when you tune in to episode 345 of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:

What did he get wrong in the beginning and how did he rectify it?
If you want to climb do you have to cut?
What has given his company stickiness and scale in a big way?
Why you don't need to be all things to all people.
How long is the half-life of speaking?
What's the thing most people miss?
How does the "give to get model" work?
What does he suggest if you don't enjoy the business development side of speaking?
And so much more!

EPISODE RESOURCES

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Transcript

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0:00.0	Hey, Fran, Graham Baldwin here.
0:01.4	Hey, what if I told you that there was a single marketing asset that you could use to book tens of thousands of dollars in paid speaking gigs before you even have a website?
0:10.2	Well, that tool exists.
0:11.4	And Dan Irvin, one of the speakers on our team, used it to book over $36,000 in speaking gigs without a fancy website or any social media presence.
0:19.6	Even better, we're going to teach you exactly how
0:22.1	to create that tool for your speaking business in under an hour. For a limited time, we're going to
0:26.9	be offering a free live training on how to build and use this marketing asset to start booking
0:31.9	paid gigs in just a few weeks. If you want to hear more, go to thespeakalab.com slash marketing.
0:38.5	That's what you got to do is go to the speakelab.com slash marketing and we'll see you there.
0:50.8	Hey, what's up for? Hans? Grabboldened here.. Welcome back to the Speaker Lab podcast episode 345.
0:56.3	I am, I'm really excited for today's show. I'm sitting down with a speaker, business development
1:00.3	trainer, author, and good friend, Mr. Mo Bunnell. Now, through the years of experience in the industry,
1:05.8	Mo really understands the necessity of embracing business development, also known as sales.
1:12.0	Now, recognizing that this is a really crucial component, isn't always a favorite among
1:16.5	speakers, but Mo is going to tell us about his own transition from being an actuary to
1:20.9	business development expert and what you need to do to be able to grow your own platform
1:25.6	as a speaker.
1:26.6	Moe also is going to share the do's, the don'ts, business development, the give-to-get model,
1:31.3	which he teaches a lot, and then also how to establish sustainable business practices
1:35.5	to ensure successful growth.
1:37.6	His expertise is realized through the success of his own organization and how he has
1:41.7	equipped countless other professionals.
	...

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