Here, Birchow.

If you already don't have her bags, you know you want to get one.

Here's Kate Spade on Q100 in the Birchow.

How are you today? I'm very well. I'm glad to be here. Is this your first trip to Atlanta? It isn't. You know what, actually, this is my second trip to Atlanta. How you like it here? I love it. You kind of have to say that or nobody's going to come out to see you.

I haven't seen much this trip, though.

I mean, we flew in late last night.

I got in, it's going to come out to see you. Right, exactly. No, I haven't seen much this trip, though. I mean, we flew in late last night. I got in midnight, so I'm kind of looking out my window at the city. Yeah, well, look what you brought with you. I know, it was so pretty. When we landed, I was like, oh, it smells beautiful here, and the weather is beautiful. I I said, wait a minute. Maybe I'm not in Atlanta.

I got my favorite weather. Hey, Kate, hold on one second. Before we even start this and I introduce you to everybody. Yes. I have to put you on with what could be the most hardcore Kate Spade fan. Good morning, Q100. Hello. Hello. Who's this? This is Kayla. Kayla, you're on with Kate Spade. Hi, Kate. How are you?

Hi, Kayla. Great. How are you? I'm good. I just want to tell you a story. My roommate's not in college. We love your bags, obviously. But one of my roommates had more than one of your bags. And one night, about 2 o'clock in the morning, the fire alarm goes off. So we think the building's on fire.

We all rush out the door and, uh, night, about 2 o'clock in the morning, the fire alarm goes off. So we think the building's on fire.

We all rush out the door, and she gets out the door and goes, oh, my gosh, I have to go in and get Katie.

So she refers to the bag as Katie and goes back into what we think is a burning building

to get the bag.

So I thought you might be interested in hearing that story. Well, I may repeat that one. Do you know what they're kind of affect these bags out? I'm serious. Thank you for calling. That's amazing. Well, next time, just tell her I'll send a new worship to get burned. That's what I'll tell her. She actually worked in the boutique so that she could get the discount on the bag.

Oh, my God, that is too funny.

We'll tell her to be safer next time.

Thank you for calling, I will.

What is it about these bags that, I mean, that have separated them from others that people will go back into a burning building for?

I don't know. It sounds,

it's, you know what? I just, I can't imagine. That's just amazing. Well, you must have kind of some sense of why these are so popular right now. Like, what, what is the difference between a Kate

Spade bag and another one? Oh, you know, I don't know. I think it is hard for me to answer because I think the way I'm, I'm just designing things that I know I want to wear. And I think that a lot of times in the designer market, there are things that are too, you know, too fussy or too complicated, or there are things that aren't interesting enough. So I wanted to do something kind of right in between, something that seemed interesting, but also, you know, functional, you know, just kind of all the things you want to feel like.

Ladylike. Well, ladylike, and then think about the real, you know, one minute you want to wear a satin, beautiful shoe, and the next minute you want to wear a flip-flop. So I think that's real person i'm trying to address kind of all the different things that i want so hopefully there's a

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