VAULT: How to Use Blogging to Book Speaking Gigs
The Speaker Lab Podcast
The Speaker Lab
4.8 • 575 Ratings
🗓️ 12 August 2021
⏱️ 35 minutes
🧾️ Download transcript
Summary
Hugh is one of our rare 3-peat guests and he's back to tell us how to use blogging to book speaking gigs.
On today's edition of The Speaker Lab, Hugh specifically explains why you should blog to grow your speaking business including how often you should blog, what you should blog about, how long your blog posts should be, and where you should promote your blog.
In addition to being a keynote speaker and best-selling author, Hugh runs a business called BlogWorks. BlogWorks is a company devoted to helping speakers book more speaking gigs through the art of blogging.
Hugh shares his wealth of knowledge and more so join us to hear it all on episode 229 of The Speaker Lab!
THE FINER DETAILS OF THIS SHOW:
- How often should you post to ensure you're relevant?
- Why more is not necessarily better.
- The three steps to take after you write every blog post.
- Should you write your blog for your audience or people who hire speakers?
- What are the two ways to know if your blog post resonates with your audience?
- What should you do if you have run out of topic ideas?
- Is there a standard format you can use for your blog posts?
- What four statistics should you focus on?
- And so much more!
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Transcript
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| 0:00.0 | Hey, friend, are you looking for ways to book more paid speaking gigs? |
| 0:03.7 | Well, of course you are. |
| 0:04.4 | Maybe you're just starting out as a speaker. You're trying to figure out what to prioritize in order to get booked and paid as quickly as possible. Listen, if that's you, I want you to join us for a free live training where you're going to learn how to create the number one marketing asset that you need to consistently book more paid gigs. This is a tool that one speaker on our team used to book over $36,000 in paid gigs before he even had a website. |
| 0:27.2 | This training is free. |
| 0:28.1 | It's live and we offered a few times a week so you can find a time that works best for you. |
| 0:32.5 | All you got to do is head over to thespeakerlab.com slash get booked. |
| 0:36.3 | That's all one word. |
| 0:37.2 | Thespeakelab.com slash get booked. That's all one word, the speakerlap.com slash get booked |
| 0:39.3 | and register right now. We look forward to seeing you on the live training. |
| 0:50.9 | Hey, what's up for? Ingram, Baldwin, here. Welcome back to another episode of the Speakelab podcast. |
| 0:55.0 | Good to have you here with us today. |
| 0:56.6 | Today we're doing another episode from the vault where we are going back in the archives, |
| 1:00.5 | pulling out some of those timeless classics, revisiting some of your favorites from the show. |
| 1:05.8 | Today we're going to be talking with my buddy Hugh Culver, who leads a company called BlogWorks. |
| 1:10.3 | And Hugh is also an accomplished |
| 1:12.1 | keynote speaker, bestselling author, and just a great, great guy and honored to have him back |
| 1:16.7 | with us. He's actually joined us a few times on the podcast, but in this episode, we focus |
| 1:21.2 | specifically on using blogging to book speaking gigs. Now, also in this episode, Hugh's going to |
| 1:25.6 | explain what you should blog about, the frequency and length of your post, even how to promote your blog. He also in this episode, Hugh's going to explain what you should blog about, |
| 1:27.6 | the frequency and length of your post, even how to promote your blog. He also is going to lay |
| 1:32.1 | out important steps for constructing a post, how to determine if your blog is connecting with |
| 1:36.0 | your audience and so much more. Listen, when it comes to blogging, Hugh is a go-to authority on this. |
... |
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