How to Sell as a Speaker (and Why You Should Love It) with Lois Creamer

The Speaker Lab Podcast

The Speaker Lab

Authors, Public Speakers, Public Speaking, How To, Marketing, Smallbusiness, Coaching, Education, Entrepreneurship, Speaking, Business, Side Gig

4.8 • 575 Ratings

🗓️ 10 August 2021

⏱️ 41 minutes

🔗️ Recording | iTunes | RSS

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Summary

Lois Creamer is a legend in the industry and she's here to give you practical advice for succeeding in speaking.

On this edition of The Speaker Lab, she tells us how she got involved in the National Speakers Association, what relational selling is and why you should use it, and the role virtual speaking will play in the future of the speaking industry.

You'll hear her insights on those topics and much more on this practical and applicable episode of The Speaker Lab!

THE FINER DETAILS OF THIS SHOW:

When you're starting out, how much time will you spend selling?
What three pieces of advice does she have for speakers?
What is relational selling and why is it so effective in the speaking business?
How to get paid more through refining your target audience.
When should you wave your speaking fee and when should you raise it?
How can you find out if your expertise is marketable?
Why you must be willing to pick up the phone to qualify a lead.
What questions should you ask about speaking virtually?
And so much more!

EPISODE RESOURCES

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Transcript

Click on a timestamp to play from that location

0:00.0	Hey, friend, are you looking for ways to book more paid speaking gigs?
0:03.7	Well, of course you are.
0:04.4	Maybe you're just starting out as a speaker. You're trying to figure out what to prioritize in order to get booked and paid as quickly as possible. Listen, if that's you, I want you to join us for a free live training where you're going to learn how to create the number one marketing asset that you need to consistently book more paid gigs. This is a tool that one speaker on our team used to book over $36,000 in paid gigs before he even had a website.
0:27.2	This training is free.
0:28.1	It's live and we offered a few times a week so you can find a time that works best for you.
0:32.5	All you got to do is head over to thespeakerlab.com slash get booked.
0:36.3	That's all one word.
0:37.2	Thespeakelab.com slash get booked. That's all one word, the speakerlap.com slash get booked
0:39.3	and register right now. We look forward to seeing you on the live training.
0:47.1	Hey, what's up, friends? Grant Baldwin here. So good to have you here with us today for episode 354 of the Speaker Lab podcast. Now, my guest today is a true legend in the speaking industry. I am so thrilled that Lois Kramer has joined me for the show today. Now, no matter where you're at in your speaking journey, I promise that you're going to get so much out of this conversation. Lois dives deep into the concept of relational selling and how to
1:17.0	approach the sales component of your speaking business. She also is going to answer questions
1:21.1	about identifying a target market and learning to clearly communicate your expertise in a
1:26.3	compelling way. Lois has also a lot to say about
1:29.4	building credibility by staying in your lane and owning your niche. She explains the importance
1:33.4	of understanding the business side of professional speaking. That's something we talk a lot about
1:37.5	all the time on the show. She also talks a lot about the ability to sell and the value of
1:41.5	organized systems and processes that help you maintain valuable
1:44.8	relationships. Tons of an enlightening, actionable pieces here for everyone. So let's get right into it.
1:50.6	Here's my conversation on how to successfully sell your message with Lois Creamer. Enjoy.
1:58.2	Hey, what's that for? I'm Grant Baldwin here. Welcome back to the Speaker Lab podcast.
2:01.2	Good to have you here with us today.
2:02.6	Oh, we got a special treat for you today, my friends.
	...

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