Varos - Compare YOUR Marketing Performance to Competitors
The Story of a Brand Show
Ramon Vela
4.9 • 147 Ratings
🗓️ 24 June 2023
⏱️ 58 minutes
🧾️ Download transcript
Summary
This episode is brought to you by Sendlane.
Yarden says, "I'm never worried about competitors too much because when you do something and it's so in the weeds that you're like, no one is gonna do this. It's just so nuanced. But the customers really care about the nuances."
Today, we interview Yarden Shaked, CEO of Varos. Varos is the largest e-commerce & Saas data co-op in the world.
See how your performance stacks up against your competitors: Compare KPIs anonymously and securely with companies in the same vertical and spend level as yours.
Highlights:
* What he's grateful for
* The Sunk Cost Fallacy and why a lot of startups fall for it
* Overview of Varos
* What problems do they solve for brands, agencies, SaaS companies?
* Why they solve for the nuances (of data)
* A look at their fundraising experience and advice for other founders
* How are agencies, brands, and SaaS companies using Varos?
* Breakdowns of platforms, onboarding, and future of Varos
* And more…
Join Ramon Vela and Yarden Shaked as we break down the inside story of Varos on The Story of a Brand.
For more on Varos, visit: https://www.varos.com/
Subscribe and listen to the podcast on all major apps. Simply search for "The Story of a Brand" on your favorite podcast player.
*
This episode is brought to you by Sendlane.
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Transcript
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| 0:00.0 | The problem that we saw for e-commerce business, a SaaS business agencies, they're very data-driven, |
| 0:06.4 | but they only have access to their own data. |
| 0:08.1 | So they'll know their CAQ or their retention rate or their churn or their click-to-rate, conversion rate, revenue, whatever it is. |
| 0:16.8 | But they don't know how that compares to others. |
| 0:19.2 | If it's good or bad, if it's bad where, if revenue dropped 10% week over a week, |
| 0:25.0 | was it them or was it a macro trend? |
| 0:27.6 | Same thing with customer acquisition costs. |
| 0:29.4 | Like we see all the time, let's say with like meta ads, things are very dynamic. |
| 0:34.2 | But a lot of times it's macro driven. |
| 0:36.4 | But today, you only know your own data. |
| 0:38.5 | So what we do is we're like one big data co-op. |
| 0:42.1 | So everyone feeds us data. |
| 0:44.2 | We aggregate and we anonymize it. |
| 0:46.1 | And then we show it back to them. |
| 0:47.5 | So you can see how you stack up. |
| 0:49.5 | You can find areas to improve and you can compare your trends to the market to see was this spike in |
| 0:55.6 | CPM due to you or due to the brand, a podcast that helps people learn the story behind their favorite consumer companies. |
| 1:15.0 | I'm Ramon Vela, and I believe that people want to know more about the brands and the products they purchase. |
| 1:20.5 | So each week, I interview the founder of a consumer brand, unpack their story, their products, and their mission so you can decide which products are |
| 1:27.8 | worth buying and which brands are worth supporting. |
| 1:34.7 | Jardin says, I'm never worried about competitors too much because when you do something |
| 1:39.7 | and it's so in the weeds and you're like no one is going to do this. It's just so nuanced, |
... |
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