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SaaS Interviews with CEOs, Startups, Founders

Utm.io Hits 100 Customers, $75k Invested From Agency Biz, Now SaaS Focus

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6683 Ratings

🗓️ 25 July 2020

⏱️ 14 minutes

🧾️ Download transcript

Summary

UTM.io is the internet's most loved UTM link builder. UTM.io is widely used by the best companies and enables teams of all sizes to get better campaign tracking data.

Transcript

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0:00.0

So we're probably investing around $9,000 a month.

0:02.3

Our current MRR is $3,400.

0:04.1

Okay, got it.

0:04.8

Yeah.

0:05.0

So call it $5,000, $6,000 in burn.

0:08.2

$3,400 or cost $100 customers.

0:09.9

So on average, they're paying you about $34 a month?

0:12.7

I would say so.

0:13.3

And that's dragged down dramatically because of those $7 a month users,

0:16.7

which we, of course, are trying to do everything in our power to get away from.

0:24.6

You are listening to Conversations with Nathan Latka.

0:29.1

Now, if you're hearing this, it means you're not currently on our subscriber feed.

0:32.7

To subscribe, go to getlatka.com.

0:36.4

When you subscribe, you won't hear ads like this one.

0:38.6

You'll get the full interviews.

0:41.3

Right now, you're only hearing partial interviews.

0:47.9

And you'll get interviews three weeks earlier from founders, thinkers, and people I find interesting.

0:48.9

Like Eric Wan, 18 months before he took Zoom public.

0:52.9

We got to grow faster. Minimum is 100% over the past several years.

0:57.0

Or bootstrap founders like Vivek of QuestionPro.

1:01.0

When I start the company, it was not cool to raise.

1:03.0

Or Looker's CEO Frank Bean before Google acquired his company for $2.6 billion.

...

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