USR 480: Sharing Your Story For Connection And Differentiation

The Kelly Roach Show

Kelly Roach

Smallbusiness, Selfdevelopment, Confidence, Entrepreneurship, Entrepreneur, Personaldevelopment, Buildyourbusiness, Salessuccess, Improvementcourses, Business, Financialfreedom, Marketing, Personalgrowth, Salesgrowth, Wealth, Entrepreneurialsuccess, Sales

5 • 928 Ratings

🗓️ 8 July 2019

⏱️ 16 minutes

🔗️ Recording | iTunes | RSS

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Summary

Each one of us as a unique story to tell and in a world where it seems like almost everyone has an online business, that story is what is going to set you apart from the rest. Saturation is at an all-time high right now which means it is more important than ever to figure out how you are going to differentiate yourself from the rest.

In today's episode, I'm breaking down how you can use your story to create connections and differentiation in your business. What makes this strategy so powerful is that it creates connection and vulnerability with your audience. We need to ask ourselves how do we keep constantly differentiating ourselves and making a connection without oversharing.

In this specific episode, I am talking about the three layers of differentiation. I am going to walk you through how you can narrow down your story and use it to connect with your audience. It's going to help you discover the pillars in your brand and how you can use those pillars to make a stake in the ground.

Your story is going to help you elevate your brand and your business to show people you are THE MENTOR AND LEADER in your space.

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Transcript

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0:00.0	Unstoppable Success Radio, episode 480.
0:05.0	Welcome to Unstoppable Success Radio,
0:08.5	the show where we help entrepreneurs, business owners,
0:11.6	and CEOs from around the world to skyrocket their
0:15.0	sales and multiply their profits. I am your host Kelly Roach, now let's get down to
0:20.0	business. Welcome back guys, thanks so much for listening in.
0:24.0	Today we're talking about sharing your story for connection and
0:28.0	differentiation.
0:30.0	Welcome to the show, excited to dig into this topic today. So I feel like understanding how to share your
0:37.3	story and finding ways to integrate your story into how you show up online has become increasingly important because
0:46.2	there are so many people that do what you do. market saturation is at an all-time high and we know that 100% that trend is going to
0:56.6	continue, not reverse itself. So for each of us, we have in front of us an opportunity
1:04.7	and also a challenge that we must face and work through.
1:09.0	And that is, how do we constantly differentiate ourselves and how do we create true and meaningful connection
1:18.5	with our audiences amidst a sea of people that do what we do and say that they can do it as well as we do it.
1:27.0	Right? And I know that's what all of you guys are thinking and experiencing every single day.
1:31.0	If you're a network marketer, you're like, everyone're a network marketer you're like everyone's a network
1:33.8	market or now and if you do coaching you're like everyone's a coach and you know I
1:38.4	hear this from people every single day they're like should I change businesses
1:41.7	should I change niches? I'm like no because you're going to
1:44.0	change niches and you're going to find out that that next niche that you switched over to that you thought was less
1:49.5	saturated is actually more saturated than the one that you're in right now.
	...

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