USR 479: Earning The Attention Of Your Target Market

The Kelly Roach Show

Kelly Roach

Smallbusiness, Selfdevelopment, Confidence, Entrepreneurship, Entrepreneur, Personaldevelopment, Buildyourbusiness, Salessuccess, Improvementcourses, Business, Financialfreedom, Marketing, Personalgrowth, Salesgrowth, Wealth, Entrepreneurialsuccess, Sales

5 • 928 Ratings

🗓️ 1 July 2019

⏱️ 20 minutes

🔗️ Recording | iTunes | RSS

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Summary

Millions of followers on Instagram does not equal money in the bank.

I come across so many business owners that are intimidated when they see other people in their space with millions of followers and they only have maybe two thousand. The truth is that most of those people aren’t making money from those followers.

I know business owners who only have a couple of thousand followers and making multiple six figures online. They are doing the work, showing up, and getting results.

In today's episode, I'm going to be breaking down the three things you need to be doing online to get yourself in the game and earning the attention of your target market.

It’s more than just bringing millions of people to your page but understanding what is going to make them stay there: the stickiness factor. Every few months I scroll through my social media accounts and think ‘Would I follow this account if I saw it for the first time?’

You need to be so aware of what other people are needing and creating content from that. So this week I challenge you to do an audit of your social media. See how consistent you are: what are you posting and are you presenting your brand at the level of people you want to attract?

Post your audits in the Tribe of Unstoppables Facebook group! I can’t wait to see what results you get!

For more business tips and strategies, follow along with Kelly:

Join the Tribe of Unstoppables on FB: https://www.facebook.com/groups/2080754075505322/

Website: https://kellyroachcoaching.com

Instagrams:

UE Revolution: https://www.instagram.com/uerevolution/

UE Marketing Mastery: https://www.instagram.com/uemarketingmastery/

Kelly Roach: https://www.instagram.com/kellyroachofficial

Twitter: https://twitter.com/kellyroachlive

Transcript

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0:00.0	Unstoppable Success Radio, episode 479.
0:05.0	Welcome to Unstoppable Success Radio,
0:09.0	the show where we help entrepreneurs, business owners, and CEOs from around the world to
0:15.0	skyrocket their sales and multiply their profits. I am your host Kelly Roach
0:19.5	now let's get down to business. In today's show we're diving into how you can earn
0:26.4	the attention of your target market so that you can become one of the top power
0:30.8	players in your field. So today's episode is going to be
0:35.2	jam-packed with tips and strategies that you can use right away to convert
0:40.2	more fans and followers into paying clients and customers so let's get down to
0:45.6	business. Number one a fan or follower is not equal to money in the bank.
0:53.0	What you have to understand is that there are plenty of people
0:58.0	with far more followers than you have,
1:00.0	far more fans than you have, making far less money. There are people out there with super small
1:07.4	followings that are highly engaged that are doing extremely well online.
1:15.8	I'm talking small audiences of 1,000 and 2,000 people.
1:20.2	There are people that have millions of fans
1:22.0	and followers, specifically on Instagram,
1:24.6	that are not making a dollar from Instagram. There are people in every form and facet,
1:32.0	every phase and stage of business that are either doing the work and
1:38.8	getting the result or showing up and have the look of success but ultimately aren't doing the right things in the right way to convert it.
1:48.0	So first and foremost, we always talk about mindset before mechanics let's get our mindset right coming
1:53.6	into the show today. You don't need to have the most fans or followers in your
	...

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