USR 390: Showcasing All Your Offerings

The Kelly Roach Show

Kelly Roach

Business, Entrepreneurship

4.9 • 965 Ratings

🗓️ 28 May 2018

⏱️ 10 minutes

🔗️ Recording | iTunes | RSS

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Summary

Online marketing is a funny industry. We spend so much time so focused on creating content, making value-add posts or videos and getting our business out there we forget to ACTUALLY say what we do!

In this episode I am pulling back the curtain on just how important it is to share what you have to offer to our market, and how to do it naturally. I challenge you to take some time go through EVERYTHING and see if you are showcasing all the resources you have to offer. Let them know just how much you can help them!

(3:06) "What I want to ask you to do is audit your social, podcast, website, your presence online and ask yourself: would people in each of these independent places find you? Do they also know the broad set of offerings you offer?"

(5:25) "I think simplicity is key all the time. That is why I think there is just as many people that want to see the THING as there is people who need a longer, nurture process."

(7:13) "When people only see you in one limited small capacity, and don't see you in the full breathe of your portfolio... they only try and find people that fit that small little sliver and not the bigger picture."

For more business tips and strategies, follow along with Kelly:

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Website: https://kellyroachcoaching.com

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Twitter: https://twitter.com/kellyroachlive

Transcript

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0:00.0	Unstoppable Success Radio, episode 390.
0:05.0	I'm Kelly Roach and you are listening to Unstoppable Success Radio,
0:10.0	the podcast for achievers, Believers dreamers, and doers who want to build a profitable,
0:17.0	sustainable business around a life of purpose, fulfillment, freedom, and family. Now let's get down to business.
0:26.4	Welcome back everybody and in today's episode
0:28.7	I want to talk to you about showcasing
0:30.7	all of the offerings that you have available in your business.
0:35.0	There's a super interesting thing that happens with online marketing where you get so focused
0:40.6	on creating content and valuable posts and videos and you know getting
0:46.2	your business out there in a meaningful and relevant way that sometimes we
0:51.1	forget to actually showcase our offerings and I decided to create this
0:55.6	episode for you today because I actually recognize that this was starting to
0:59.6	happen with us a little bit. You know I asked myself we've been on Instagram since I guess I don't know maybe
1:06.1	six months now we've been on Instagram we're just a little baby account right now just
1:10.0	kind of getting it started growing but it's a new audience for us. It's primarily, you
1:14.4	know, people that have found us on Instagram. It's not necessarily the exact
1:19.8	replica of our email list or of our Facebook fans or you know our podcast
1:24.2	subscribers and I asked myself you know if I was someone who came to our
1:28.4	Instagram account would they have any idea what our different offerings are would they know about our different offerings are?
1:34.6	Would they know about our online courses?
1:36.4	Would they know about our mastermind program?
1:38.4	Would they know about our group coaching programs?
	...

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