USR 310: Francesca Ragucci on How to Get in the Mobile Mindset
The Kelly Roach Show
Kelly Roach
4.9 • 965 Ratings
🗓️ 22 November 2017
⏱️ 24 minutes
🧾️ Download transcript
Summary
Financial freedom in our life through our businesses is something we all want to create. In today's episode we are breaking down a platform that is becoming more important in business-- MOBILE.
Meet photographer, social media strategist and entrepreneur Francesca Ragucci. She is explaining why, in this technology filled world, we need to pay more attention to HOW people are viewing our content. It isn't on a desktop anymore, it's all on the go… aka on mobile.
Some of Francesca's shared tips include to create banners and graphics built for mobile, to always be thinking of the next picture you could snap for Instagram, and to be confident in the content you are putting out.
(4:44) "Create a moving photo around a moving photo and that's a pillar in branding as well. So when you are putting a photo together whether you are a photographer or you are just someone who is a business owner with an iPhone, I want you to make sure you keep in mind the setting of your photo. You keep in mind the main purpose of your photo and the target audience you are going after." ~Francesca Ragucci
(10:29) "Video is a huge component in mobile today. Weather you are going on Facebook Live, Instagram, Periscope etc. Not everyone is built as the video machine and not able to be this humourous character on camera...but some people are. Some people are made for creating a blog on a day to day basis. The best way to find out who you are in a mobile market is to figure out which is best for you."~Francesca Ragucci
(18:07) "I really like to keep it straight. I am really straight forward and I have been told that. Because guess what? People need to hear the truth and understand what is going on today. If you don't, your business is going to take a major hit from it. So keep an open mind."~Francesca Ragucci
Connect with Francesca:
https://www.instagram.com/francesca_ragucci/
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Transcript
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| 0:00.0 | Unstoppable Success Radio, episode 310. |
| 0:05.0 | I'm Kelly Roach and you are listening to Unstoppable Success Radio, |
| 0:10.0 | the podcast for achievers, Believers, Dreamers, and Doers who want to build a profitable, sustainable business |
| 0:17.6 | around a life of purpose, fulfillment, freedom, and family. |
| 0:22.4 | Now let's get down to business. From photography to |
| 0:26.9 | social media to getting people to keep their eyeballs focused on your |
| 0:31.7 | business Francesca is the expert in helping |
| 0:35.0 | entrepreneurs capture their markets attention in an effective efficient way. |
| 0:40.0 | You have such a depth and breadth of experience in so many areas that are super relevant and big focus areas for all entrepreneurs out there today, Francesco, so I'm really excited to dig into your |
| 0:54.2 | experience and and what you're doing with clients that can help everybody |
| 0:57.2 | listening. Oh I'm super excited to be here thank you yeah absolutely so let's talk first about Thank you are focused with clients today in leveraging mobile marketing and |
| 1:14.3 | social media and really capturing and and retaining their market's attention. |
| 1:19.6 | Can you talk to me a little bit about that journey? |
| 1:21.6 | Definitely. |
| 1:22.7 | So let's rewind back to when I was in college |
| 1:25.5 | because that's really when I first picked up my DSLR camera. |
| 1:29.7 | I was really inspired by a lot of photos that I saw and I just wanted to get dirty |
| 1:35.0 | and start doing something for myself. It was my senior year and at that point |
| 1:39.9 | it was time to apply for jobs and go through that process. |
| 1:45.9 | For me, I was already used to working as an entrepreneur. |
| 1:51.3 | I had a babysitting business through high school and through college |
| 1:56.1 | so I was already used to making my own money on my own time and living a freer lifestyle. |
... |
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