Unstoppable Success Radio, episode 309.

I'm Kelly Roach and you are listening to Unstoppable Success Radio,

the podcast for achievers, believers, dreamers, and doers who want to build a profitable, sustainable business around a life of purpose, fulfillment, freedom, and family. Now let's get down to business.

Welcome to Unsopable Success Radio.

I am your host Kelly Roach, and I am thrilled that you decided

to be back here with me today. In today's

episode we're talking about conducting a brand audit of your business. The

perfect time to be doing this is as we get ready to go into the new year and I highly recommend

that everyone put a couple hours on your calendar in the next couple of weeks to do

this exercise. One of the most frequent complaints and concerns and frustrations that I hear from

entrepreneurs out there today is that they are discouraged and frustrated by

the lack of quality leads that they're receiving in their business.

Now in some instances that's because there isn't enough sales and marketing going on,

but in other instances there's lots of activity promoting the business going on, lots of marketing, a strong

social presence, tons of activity happening, and still the quality of leads just aren't

up to snuff. And sometimes we're so close to our businesses

that we can't even see that there's a direct correlation between how we present and

the people that we attract.

And it's in a multitude of ways, not just visually,

but also verbally, in the way that we position ourselves,

in the way that we position ourselves in the way that we price our business and so many more things that we won't even have time to cover today.

But what we're going to dig into here is how do you do a brand audit and how do you know if there's something about the way that

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